Area Manager, Retail Retail & Store Manager

A day in the life of an Area Manager at The North Face looks a little like this.

As the leader of our Singapore retail business, you will drive commercial performance, elevate consumer experiences, and build a high-performing store organization across the country. You will translate brand strategy into execution, ensuring every store consistently delivers against sales targets, operational standards, and brand expectations while creating memorable experiences for our consumers.

Working closely with store teams, Retail Operations, Buying, Marketing, and other cross-functional partners, you will identify growth opportunities, improve store productivity, develop frontline talent, and ensure stores are set up for sustainable success.

You will spend approximately 60% of your time in stores, working directly with teams, observing consumers, reviewing business performance, coaching leaders, and ensuring operational excellence at the point of execution.

Let’s break down that day in the life a bit more.

• Lead The North Face Singapore store network with accountability for sales growth, profitability, consumer experience, store productivity, and operational performance.
• Translate business objectives into actionable plans for store teams, ensuring clear priorities, ownership, and execution across all retail locations.
• Monitor and analyze key retail KPIs including sales, retail comp, conversion, average transaction value, units per transaction, labor productivity, gross margin, markdowns, and inventory productivity.
• Identify business opportunities and performance gaps, developing action plans that improve commercial results and strengthen overall store performance.
• Spend significant time in stores conducting business reviews, observing consumer behavior, and providing hands-on coaching to store leaders and frontline teams.
• Drive consistent execution of visual merchandising standards, brand presentation, service expectations, and operational processes across the retail portfolio.
• Ensure compliance with operational, safety, audit, and company standards while maintaining a best-in-class consumer experience.
• Partner with Retail Buying teams to provide market and consumer insights that support assortment decisions, inventory investments, and seasonal planning priorities.
• Review sales trends, consumer demand patterns, stock performance, and inventory productivity to recommend actions that improve sell-through and profitability.
• Gather and communicate structured product feedback from consumers and store teams to improve future product assortments and support business growth.
• Participate in seasonal product reviews, showroom sessions, and assortment planning discussions to represent market needs and consumer preferences.
• Build high-performing store teams through hiring, coaching, performance management, succession planning, and capability development.
• Provide ongoing coaching and leadership support to Store Managers and frontline leaders, strengthening selling behaviors, service delivery, and operational consistency.
• Lead performance assessment and employee relations processes while creating an environment that drives accountability, engagement, and career growth.
• Partner closely with Retail Operations, Marketing, Planning, Human Resources, and other cross-functional teams to align business priorities and drive execution.
• Monitor competitor activities, retail trends, consumer behavior, and market developments to identify growth opportunities and inform business decisions.
• Drive timely execution of business initiatives, promotional activities, store projects, and cross-functional action plans throughout the market.

We all bring unique experiences and strengths to the workplace. For this role, we are looking for someone who can combine strong commercial leadership, operational excellence, and people management skills to drive sustainable business growth through excellent retail execution.

The foundation skills you will need in this position are:

• Strong experience leading multi-store retail operations with accountability for sales, profitability, and overall business performance.
• Strong commercial acumen with the ability to interpret retail KPIs, business trends, inventory performance, and consumer insights to drive decision-making.
• Demonstrated success in improving store productivity, consumer experience, and operational execution across multiple retail locations.
• Strong analytical and problem-solving abilities, with the capability to…