Manager, Product & Business Development

’The Product Manager is responsible for managing the assigned product portfolio throughout its lifecycle, from product strategy and market introduction to sales enablement, pricing, profitability, inventory management, and end-of-life planning. The role works closely with sales teams, suppliers, channel partners, marketing, and internal stakeholders to achieve revenue, margin, market-share, and supplier targets.

Key Responsibilities

Product Strategy and Portfolio Management

• Develop and execute the product strategy and roadmap for the assigned product portfolio, aligned with the company’s commercial objectives and market opportunities.

• Manage the full product lifecycle, including product introduction, market development, portfolio optimisation, and end-of-life planning.

• Identify new products, services, and business opportunities based on customer needs, market developments, and emerging technology trends.

• Evaluate the commercial viability and market potential of new products and solutions before introduction.

• Monitor product performance and recommend appropriate actions to improve sales, profitability, and market positioning.

Sales Enablement and Business Development

• Provide strategic product direction and commercial support to the sales team to drive revenue, gross profit, and product adoption.

• Work closely with the sales team to develop customer propositions, product positioning, and sales strategies for target market segments.

• Support sales opportunities through product presentations, solution positioning, pricing inputs, and engagement with suppliers or partners.

• Conduct regular product briefings and training sessions to strengthen the sales team’s product knowledge and selling capabilities.

• Develop and maintain strategic relationships with channel partners to expand market reach and increase market share.

Revenue, Pricing and Profitability

• Achieve company and supplier targets for the assigned product portfolio, including revenue, margin, volume, and market development objectives.

• Develop and manage pricing strategies, promotional programmes, and margin guidelines to maintain competitiveness and profitability.

• Review product pricing and commercial performance regularly, taking into consideration supplier costs, market conditions, and competitive positioning.

• Negotiate competitive pricing, rebates, incentives, credit arrangements, and commercial terms with suppliers.

• Track sales performance against targets and implement corrective actions where required.

Supplier and Partner Management

• Build and maintain effective working relationships with suppliers, principals, distributors, and strategic partners.

• Serve as the primary point of coordination for product plans, sales targets, forecasts, marketing programmes, and partner initiatives.

• Conduct regular business reviews with suppliers and internal stakeholders to assess performance, address gaps, and identify growth opportunities.

• Maintain strategic alliances with relevant partners to strengthen the company’s product and service offerings.

• Ensure that supplier programmes, incentives, and marketing development funds are effectively managed and utilised in accordance with the applicable requirements.

Go-to-Market and Marketing

• Develop and implement go-to-market plans in collaboration with sales, marketing, and other relevant departments.

• Plan and execute marketing campaigns to increase product awareness, generate demand, and support sales objectives.

• Organise and manage product launches, trade fairs, customer events, roadshows, seminars, and partner activities.

• Develop or coordinate product-related marketing materials, including brochures, point-of-purchase materials, electronic direct mailers, presentations, and online content.

• Measure the…