Performance Marketing Lead

Job Overview

IRA Financial is seeking a Performance Marketing Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth. This is a highly execution‑oriented position for a data‑driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments.

• On‑Site, Sioux Falls, SD
• Full Time, Monday–Friday
• Exempt/Salary

• Health, Dental, Vision Insurance
• 401(k) Employer Contribution of 4%
• Health Savings Account (H.S.A.) Employer Contribution
• Paid Time Off and Volunteer Time Off
• Parental Leave
• Catered lunch every Monday
• Monthly 15‑minute massage

• Own end‑to‑end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, Linked In, You Tube, Reddit, etc.), Affiliate and other digital advertising and growth channels
• Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI
• Actively manage budgets, bids, targeting, testing, and funnel optimization daily
• Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers
• Analyze performance data to identify insights, trends, and opportunities for scale
• Own attribution, reporting, and performance dashboards; clearly communicate results to leadership
• Ensure campaigns align with compliance, disclosures, and brand guidelines
• Identify and test new growth channels, platforms, and acquisition opportunities
• Continuously improve acquisition efficiency, lead quality, and downstream conversion performance

• Bachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience)
• 5+ years’ experience in growth marketing or performance marketing, with deep hands‑on paid media management experience
• Proven track record of scaling paid acquisition campaigns with measurable ROI
• Strong expertise in Google Ads, Meta Ads, and other paid media channels
• Experience managing meaningful paid media budgets with accountability for performance
• Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools
• Experience with conversion rate optimization (CRO) and funnel optimization
• Ability to balance strategy with execution – you’re comfortable being both the owner and operator
• Strong communication skills and the ability to collaborate cross‑functionally
• Familiarity with marketing automation and CRM platforms (Salesforce preferred)