Marketing Digital Specialist

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The Marketing Digital Specialist will report directly to the Marketing Digital Director and will be responsible for the tactical and management for Windsor Mortgage and Plains Commerce Bank digital marketing needs. The Marketing Digital Specialist will also be responsible for implementing digital technologies to coincide with the brands, objectives and goals while evaluating the effectiveness of various digital tactics while working closely with the Marketing Digital Director.

Identifying key digital tactics to provide a great user experience while growing Windsor Mortgage and Plains Commerce Bank’s brands and building designated targeted audiences.

• Bachelor’s degree in marketing, business, or a related field.
• 2+ years of experience in digital marketing, with a focus on campaign development, execution, and analysis.
• Strong knowledge of digital marketing channels and tactics, including SEO, PPC, social media, email, and display advertising.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to prioritize and manage multiple projects in a fast-paced, dynamic environment.
• Strong communication and interpersonal skills with the ability to work effectively in a team environment.

• Develop and execute digital marketing campaigns across email, social media, search, and display channels to drive traffic, engagement, and conversions.
• Create and produce digital content including graphics, videos, motion graphics, and visual assets for social media, websites, digital ads, email marketing, and internal initiatives.
• Provide social media support for loan officers by creating tailored content, writing compliant social copy, scheduling posts, and managing consistent execution across platforms.
• Partner with loan officers to strengthen their online presence, build personal brand awareness, and support community engagement.
• Plan and manage social media content calendars aligned with business goals and ROI.
• Monitor campaign and content performance, analyze results, and prepare reports with insights and recommendations.
• Support photo and video shoots, including editing and post-production, ensuring content aligns with brand standards.
• Manage day-to-day digital channel activity, including posting, scheduling, and performance tracking.
• Conduct quarterly audits of social media platforms and provide summary reports to the Marketing Officer.
• Coordinate lead and contact data from digital platforms and websites into the CRM.
• Assist with digital platforms and initiatives such as Coaching with Chris, including scheduling and content support.
• Support showcase events such as Lunch & Learns and Home buying Seminars, oversee gifting programs, and assist with third-party networking partnerships.
• Collaborate with the Marketing Team and internal stakeholders to ensure all digital and creative work meets brand, compliance, and regulatory standards.
• Stay current on digital marketing and design trends, contributing fresh ideas and creative solutions.
• Develop, execute, and oversee digital marketing campaigns across various channels (email, social media, search, display ads) to boost traffic, engagement, and conversions.
• Analyze campaign data regularly, preparing reports on marketing effectiveness and offering insights for enhancement.
• Stay current on digital marketing trends and tools, suggesting new strategies and tactics for implementation.

We offer a competitive benefits package that includes Medical, Dental and Vision; FSA or Dependent Care;
Supplemental Accident, Hospital, or Critical Illness Plans;
Employer paid Life Insurance, Short Term Disability, and Long-Term Disability; and Additional Voluntary Life Insurance Options. Paid Vacation, Sick and Volunteer leave; 401K and Profit Sharing.

Compensation for positions is based on the specific position and may be paid in the form of an hourly wage, overtime, a semi-monthly salary, commissions, or a combination of them.…