Digital Media Specialist

The Digital Media Specialist is the technical engine of the Epicosity media team. This role holds Responsible or Accountable ownership of every digital platform — paid search, paid social, programmatic, tracking, and analytics implementation. As the team's digital execution authority, the ADMS directly determines campaign quality, data integrity, and optimization velocity across all client accounts.

• Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, Linked In, programmatic display, and other relevant channels.
• Develop and implement audience targeting strategies using first-party data, platform audiences, and third-party segments to reach the right users at the right time.
• Write and test ad copy, headlines, and calls to action in collaboration with the creative team, applying performance insights to improve messaging over time.
• Manage campaign budgets with precision, allocating spend efficiently to maximize return and meet client KPIs.
• Perform ongoing bid management, A/B testing, and creative rotation to continuously improve campaign efficiency and results.

• Monitor campaign performance daily, identifying trends, anomalies, and optimization opportunities across all active accounts.
• Build and maintain reporting dashboards that translate raw data into clear, actionable insights for internal teams and clients.
• Deliver regular performance reports with analysis, recommendations, and forward-looking strategy to account teams and clients.
• Track and report on key metrics including impressions, clicks, conversions, cost per acquisition, and return on ad spend.
• Conduct audience analysis, keyword research, and competitive audits to inform campaign strategy and identify growth opportunities.

• Develop and execute paid social strategies across Meta, Linked In, X, Tik Tok, and other emerging platforms based on client objectives.
• Coordinate with the content and creative teams to ensure ad assets meet platform specifications and align with brand standards.
• Manage retargeting and lookalike audience strategies to drive lower-funnel conversions and maximize the value of existing audiences.
• Stay current on platform algorithm updates, ad policy changes, and new ad formats to keep campaigns compliant and competitive.

• Partner with account executives to develop integrated media plans that align paid digital tactics with broader campaign goals.
• Contribute to client presentations, strategy documents, and quarterly business reviews with data-backed performance analysis and recommendations.
• Collaborate with the SEO, content, and web teams to ensure alignment between paid and organic digital efforts.
• Proactively surface emerging platform opportunities, beta features, and industry trends that could benefit client programs.

• Hands-on experience with Google Ads, Meta Ads Manager, Linked In Campaign Manager, and Google Analytics 4.
• Working knowledge of Google Tag Manager, pixel implementation, and conversion tracking setup.
• Familiarity with Hub Spot marketing tools, including campaign tracking and CRM integration.
• Proficient in reporting tools, and comfortable building client-facing dashboards.
• Understanding of SEO fundamentals and how paid and organic search strategies complement one another.

• Strong analytical mindset with the ability to interpret complex data and translate findings into strategic recommendations.
• Excellent written and verbal communication skills, with the ability to present performance data clearly to both technical and non-technical audiences.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and client accounts simultaneously.
• Proactive and resourceful, with a track record of identifying problems and acting on solutions without waiting to be asked.
• High degree of personal accountability, intellectual curiosity, and commitment to continuous learning in a fast-moving digital landscape.