Social Media Specialist - Sioux Falls, SD

Job Summary

The Social Media Specialist will plan and publish brand content across multiple social media channels, build editorial calendars, publish contributor content, and monitor all platforms. This role is responsible for deepening social conversations, building engagement and brand loyalty, and enriching earned media marketing strategies through the planning and implementation of social media for the organization's owned channels.

• Plan and create social media content across the organization's social media channels.
• Assist with the implementation of a social media content calendar and regular publishing schedule using social media strategies tailored to target audiences and aligned with overall organizational goals.
• Collaborate with cross‑functional teams to ensure alignment between brand identity, marketing objectives, and social media strategy.
• Contribute to the organization's social media best practices by leveraging the latest trends to support strategic goals.
• Analyze ongoing social media initiatives, measure effectiveness, and report results with clear, actionable insights.
• Monitor, elevate, and respond to social interactions when Customer Care is unable to engage.
• Communicate effectively and professionally in all forms of communication with internal and external stakeholders.
• Follow and serve as a role model in displaying Midco's Core Values and Leadership Success Drivers.
• Adhere to Midco's privacy guidelines to ensure each customer's privacy.
• Maintain regular attendance as required by your position.

Note:

Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.

• High School diploma or equivalent (GED).
• Experience in leading creation and implementation of social media campaigns.
• Experience in creating social media content calendars.
• Familiar with a wide range of social media platforms, PR and marketing strategies, and social listening/analytics tools.
• Excellent command of the English language with very strong writing and copyediting skills, as well as solid working knowledge of the AP style guide required.

• Bachelor's degree in marketing, communications, journalism, English, public relations, or a related field.
• Experience publishing in native social media platforms and publishing tools.
• Background in or familiarity with sports marketing or sports social media a plus.

• May need to sit or remain stationary extended periods of time.
• Extremely time sensitive deadlines to meet customer demand.
• Employees may be required to work more than 40 hours per week.

• May occasionally be required to reach with hands and arms, stoop, kneel, or crouch.
• Heavy keyboard/mouse usage required with repetitive movements.
• Must remain at your desk or workstation for long periods of time.

• Strategic thinking to align social media efforts with organizational goals.
• Analytical mindset to interpret performance and social media metrics.
• Growth mindset to continuously learn and apply new social media strategies.