Dealer Development Representative-Parts Business

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Parts Sales Full Time Regular Cost of Goods Sold Sioux Falls, SD, US

3 days ago Requisition

After Market Parts Sales Representative

The After Market Parts Sales Representative reports to the Parts Sales Manager and is responsible for growing parts sales across Diamond Mowers' existing dealer network. This is a hunter-focused sales role that leverages outbound calls, email, virtual meetings, and relationship management to increase parts revenue, activate dealer locations, and expand Diamond's share of wallet within each dealership.

This individual serves as a trusted business partner to dealers, helping them maximize profitability through strategic inventory planning, stocking recommendations, parts promotions, and ongoing support. Success in this role comes from developing strong dealer relationships, identifying growth opportunities, and consistently driving revenue through proactive outreach.

The ultimate goal is to increase parts sales penetration across the dealer network, targeting parts sales to represent approximately 25% of a dealer's total Diamond business.

Key Responsibilities

Dealer Growth & Business Development

• Drive parts sales growth across an assigned portfolio of Diamond dealers through high-volume outbound calling, email communication, and virtual engagement.
• Develop and execute strategic account plans to increase dealer participation and parts purchasing activity.
• Re-engage inactive and low-volume dealer locations and convert them into active, recurring customers.
• Identify opportunities to increase parts sales penetration within existing dealer accounts.
• Help newly signed dealers establish and implement initial parts stocking programs.
• Build long-term relationships with dealer principals, parts managers, service managers, and sales teams.

Inventory & Parts Sales Management

• Analyze dealer purchasing trends and identify gaps, stocking opportunities, and product recommendations.
• Create and present stocking plans that align with dealer inventory needs, regional demand, and equipment populations.
• Recommend fast-moving, seasonal, wear, and service parts that improve dealer inventory turns and profitability.
• Promote annual parts programs, seasonal promotions, freight incentives, and stocking initiatives.
• Identify and execute upsell and cross-sell opportunities, including kits, wear components, and maintenance-related products.
• Serve as the primary point of contact for assigned dealers regarding Diamond parts programs and opportunities.
• Educate dealer personnel on Diamond products, parts applications, stocking strategies, and sales opportunities.
• Promote Diamond On Demand resources, marketing materials, technical support tools, and warranty programs.
• Demonstrate the value of Diamond's proprietary and captive parts offerings while helping dealers build long-term recurring revenue streams.
• Partner with Regional Sales Managers, Dealer Development Representatives, Customer Care, and internal teams to deliver a consistent dealer experience.

Performance & CRM Management

• Execute daily outbound call activities utilizing established contact and follow-up cadences.
• Maintain accurate account information, activity records, opportunities, and forecasting within Salesforce CRM.
• Track key performance indicators including:
  • Outbound calls and contacts
  • Dealer engagement activities
  • Stocking orders
  • Reactivated locations
  • Revenue growth
  • Promotion participation
• Provide regular reporting on account performance, dealer growth, and sales opportunities.
• Share competitive intelligence, market insights, dealer feedback, and product…