SVP Marketing – Academic Communities

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values.

Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

The Senior Vice President (SVP) of Product Marketing and Communications is a critical leadership role within the Go-To-Market (GTM) team, responsible for driving the strategic planning, execution, and optimization of marketing and communication initiatives that support the successful commercialization of academic publishing products and services. This role is pivotal in ensuring the organization's academic publishing portfolio achieves its revenue, market share, and customer engagement goals through impactful go-to-market strategies and effective customer activation.

A key focus is ensuring that customer audiences, academic institutions, researchers, librarians, and other stakeholders are effectively engaged, activated, and ready for monetization. The SVP will lead cross-functional collaboration across product development, sales, customer success, and marketing teams to ensure seamless execution of GTM plans. This role requires deep understanding of the academic publishing landscape, customer personas, and market dynamics, combined with expertise in product positioning, messaging, and demand generation, while leveraging data-driven insights and emerging trends to maintain the organization's competitive edge.

Key Responsibilities

• Lead comprehensive GTM marketing strategies for academic publishing products, ensuring alignment with organizational goals
• Define target markets, customer segments, and value propositions for new and existing products
• Collaborate with product management to effectively communicate product features and benefits to target audiences

Customer Activation & Revenue Growth

• Own the end-to-end customer activation journey, engaging academic institutions, researchers, librarians, and consortia
• Develop strategies to build awareness, interest, and demand that drive adoption and maximize revenue potential
• Partner with customer success teams to ensure seamless onboarding and long-term retention
• Leverage data analytics to identify high-value segments and continuously refine monetization strategies

Demand Generation & Campaign Management

• Design and execute multi-channel marketing campaigns (SEO, SEM, email, social media, content marketing) to drive product awareness and adoption
• Monitor campaign performance and optimize strategies using data-driven insights
• Conduct market research to understand customer needs, industry trends, and competitive dynamics
• Develop competitive intelligence reports to identify…