Sales Executive

Find new opportunities, develop customer relationships and help Dough Girl continue its exciting growth journey.

Skegness, Lincolnshire
· regular UK travel Full-time
· Monday to Friday Competitive salary

You will identify new business opportunities and grow accounts across wholesale, retail, hospitality, food service and corporate gifting—speaking with prospects, presenting our range and building long-term relationships that drive sustainable growth.

Reports to: Head of Sales

Unsuccessful applications and files are securely deleted after three months.

• Generate new wholesale and trade accounts.
• Build relationships with cafés, coffee shops, farm shops, delicatessens, garden centres, independent retailers, hospitality businesses and distributors.
• Develop existing accounts to maximise sales opportunities.
• Manage the full sales process from initial enquiry through to onboarding.
• Arrange customer visits and product presentations, prepare quotations and follow up opportunities.
• Maintain an accurate CRM database and sales pipeline.
• Achieve monthly and annual sales targets.
• Identify new product listings and seasonal promotions.
• Work with Marketing on campaigns and product launches.
• Attend trade shows, exhibitions and networking events.
• Monitor competitors and market trends.
• Report weekly on pipeline activity, performance and forecasts.
• Deliver outstanding service before and after the sale.

• New customer accounts opened.
• Monthly sales revenue and gross profit.
• Customer retention and average order value.
• Quote conversion rate and sales pipeline value.
• Customer visit and call activity.

• Previous sales or business-development experience.
• Excellent communication and relationship-building skills.
• Confident telephone manner and face-to-face presentation skills.
• Self-motivated, target-driven and highly organised.
• Able to work independently and manage your own workload.
• Full UK driving licence.
• Selling food or FMCG products.
• Knowledge of the wholesale food industry.
• Working with independent retailers or hospitality businesses.
• Using CRM software.

• Passionate about sales and customer relationships.
• Positive, enthusiastic and resilient.
• Proud to deliver exceptional customer service.
• Motivated by achieving targets.
• Collaborative, proactive and able to spot opportunities.
• Professional when representing Dough Girl.

• Company-wide bonuses of up to £500 per month once probation is complete.
• Performance-related bonus or commission.
• Company pension.
• Employee discount on Dough Girl products.
• Ongoing training and development.
• Career progression in a growing business.
• Company events.
• Free on-site parking.

Full-time, Monday to Friday, with occasional evening or weekend work for trade shows, customer events or exhibitions.

Dough Girl is committed to an inclusive workplace where everyone is treated fairly, with dignity and respect. We welcome applications from all suitably qualified candidates and provide equal opportunities throughout employment.