Senior SEO Executive

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About Chemist4U

Chemist4U is one of the UK's largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers' doors.
Join us and be part of a company that's transforming healthcare and making a real difference every day.

Our purpose
Making medication and care faster, simpler and safer so people stay well for longer.

Our mission
Empower everyone to take control of their health by providing world class technology and pharmacy services.

Our values

• Collaboration

• Integrity

• Positivity

• Growth

• Customer centricity

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

About the role

Reporting to: Head of SEO
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday-Friday, 37.5 hours per week (Work remotely up to 40% of the time and shape your day between 7 am and 6:30 pm with flexible working hours.)
Location: Hybrid/Flexible (Office located: Skelmersdale, Lancashire, WN8)

As a Senior SEO Executive, you'll be reporting to the Head of SEO. You will support the implementation and delivery of high-impact SEO campaigns across multiple ecommerce brands. The role requires close collaboration with internal specialists and marketing teams while contributing to technical optimisation, content development, reporting, and the evolution of our organic search strategy.

Key Responsibilities

You'll play a key role in driving the success of our SEO activity, from strategy and execution through to performance analysis, collaboration and team development. The key responsibilities include:

SEO Strategy & Planning

• Work with the team to plan natural search campaign strategies and deliver excellent SEO across our brands.

• Stay informed about industry trends, the search landscape, AI developments, and connected marketing channels such as social and analytics, leveraging these insights in ongoing strategy development.

• Analyse SEO campaign performance, identifying new opportunities and facilitating strategic changes to exceed expectations and goals.

Technical & Content SEO

• Produce and manage keyword, topic, and intent research, including supporting technical, content, and link audits, analysis, and documentation.

• Create detailed content briefs based on keyword research and competitor gap analysis.

• Support off-site SEO activity such as Digital PR research and ideation.

• Contribute to continuous refinement of SEO processes, documentation, and methodologies.

Collaboration & Campaign Delivery

• Collaborate with internal SEO specialists, copywriters, developers, and wider marketing teams to deliver SEO projects effectively.

• Work with cross-functional teams to develop integrated digital marketing strategies spanning PPC, content, email, PR, and social media.

• Project-manage activities and workflows required to run SEO campaigns efficiently and to brand standards.

Performance & Reporting

• Produce internal reports, studies, and presentations in line with Chemist4U's brand standards.

• Monitor and analyse SEO performance, recommending improvements based on data insights.

• Communicate findings clearly with key stakeholders to support decision making.

Team Development

• Increase your own and the business's SEO knowledge.

• Collaborate effectively with team members and stakeholders, valuing diverse contributions.

• Support problem-solving by working with the appropriate people to evaluate solutions and identify practical actions.

About You

You'll be an experienced Marketing professional, with a good all round understanding of organic search, technical SEO and content optimisation, and how these fit into wider digital marketing activity. You're comfortable using data and insight to understand what's working and where improvements can be made, and you enjoy turning that information into…