Commercial Strategy Manager - Nurofen

Commercial Strategy Manager – Nurofen

City:
Slough

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving out performance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

Elevate your career with Reckitt by stepping into the role of Commercial Strategy Manager. This pivotal position calls for a forward‑thinking individual ready to shape and invigorate how our portfolio of revered brands comes alive across sales channels. You will be the architect of our channel strategy, inspiring a dedicated team focused on driving growth. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world.

Take this chance to nurture your career in a space where your influence will flourish.

You will work on the front line of strategic execution and at the centre of product delivery within a FTSE
10 Company and one of the top 3 TV advertisers in the UK – with results that consistently outperform our competitors.

Our brands are Number 1 or Number 2 brands in all their primary markets and we work with key retail players like Tesco, Boots, Asda and Sainsbury (amongst many others!). You will be able to say that you work for the most successful market innovator in the sector – with 30% of sales over three years coming from new products – and a company recognised for the strength of its commercial capabilities, offering numerous career opportunities.

As a key member of our commercial team, the incumbent is responsible for analysis, strategy, best practices, 4

Ps monitoring/follow‑up, new product introductions and planning at a category level across a customer group.

• Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4
  
  Ps strategy for Customer implementation
• Development/understanding of Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
• Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock‑outs in accordance with category success models
• Recommend efficient and effective pricing and promotion strategies in accordance with category success models
• Lead annual category 4
  
  Ps planning and review process by understanding business objectives and translating them into a 4
  
  Ps roadmap for Sales execution, 4
  
  Ps gap analysis and development of specific plans for corrective action
• Champion NPD market entry and execution. Includes tracking and analysing 4
  
  Ps in‑market implementation
• Develop and present Market/Consumer/Category trends to key Customers and understand competitors’ 4P strategy
• Uses a range of data sources to understand market trends, competition, customer strategy, and brand strategy
• Development of trade spend guidelines, performs top‑line allocations, reviews and authorises field trade spend
• Helps develop national and/or local account‑specific promotional programs/key events
• Help with the Demand Planning of products

• Degree calibre with Sales or Trade Marketing background, with strong category…