Senior Marketing Activation Lead - Campaigns & Insights

Overview

The purpose of this position is to support and deliver regional commercial marketing initiatives for an assigned portfolio, ensuring effective execution of campaigns and plans across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination, supporting implementation of global and regional strategies.

Campaign Execution & Delivery:

• Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
• Lead day-to-day execution of campaigns and activations across markets or assigned scope.
• Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
• Maintain high standards of execution across all channels and touchpoints.
• Identify and resolve execution issues in a timely manner.

Commercial Planning Support:

• Support AOP and A&P planning processes through data analysis and market inputs.
• Assist in translating regional direction into market-level plans and execution requirements.
• Support product selection by market and channel, including coordination of exclusives.
• Maintain pricing and assortment discipline in line with global frameworks.
• Contribute to initiatives that support business performance across geographies.

Sales Partnership & Marketing Support:

• Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
• Partner with Sales teams to support execution of plans and initiatives.
• Act as a key contact for smaller markets or defined areas of responsibility.
• Support engagement with cross-country retailers as required.
• Coordinate alignment between Commercial, Sales, and other cross-functional teams.

Performance Tracking & Insights:

• Track KPIs including sales performance, sell-through, and promotional effectiveness.
• Analyse performance data to identify trends, risks, and opportunities.
• Consolidate insights on competition, retail, and consumer trends.
• Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
• Recommend tactical actions to optimise results.

• Minimum 3 - 5+ years commercial, brand, trade, or sales strategy experience
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking discipline.
• Cross-functional collaboration.
• Proactive problem-solving.
• Attention to detail and organisation.

• Gross annual salary range of GBP 47,040 - GBP 55,860
• Bonus scheme:
  Participation in Mattel Incentive Plan (MIP) target of 7.5% of base salary, payout is determined by company and individual performance results
• Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
• Cycle to work scheme
• Employee assistance program:
  Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
• Contributory pension scheme
• Private health insurance
• Dental insurance & dental service app
• Life & disability insurance
• Employee discount program "Be well at Mattel"
• Mattel products discounts
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel's total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel UK Limited's total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation.

We will not ask about your previous salary history.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.