Director of Digital-Enabled Product Solutions Marketing - John Crane

Location:

United Kingdom

:

REF
5153B

Job Function:

Marketing

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, filtration systems, and predictive digital monitoring technologies.

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.

John Crane is accelerating its ambition for sensor-enabled, data-driven services across its mechanical product portfolio. This role takes end-to-end ownership of that ambition for the relevant product line, acting as the accountable leader for strategy, roadmap, commercial performance and lifecycle outcomes – creating a coherent and commercially viable business line.

The Director of Digital-Enabled Product operates as the de facto general manager of a digital-enabled product line – with virtual P&L responsibility, ownership of strategic partners and matrix leadership across product, technology, commercial, service and manufacturing teams globally.

To define, shape and deliver a commercially viable digital-enabled product strategy across the full lifecycle – from proposition and roadmap through go-to-market, customer adoption, data insight and service performance.

The role exists to ensure that digital capability translates into measurable customer value and sustainable commercial outcomes.

Specifically, the Director will:

• Define a clear, outcome-led product and commercial strategy grounded in explicit customer needs and use cases.
• Convert existing investment and installed base into tangible value and learning.
• Establish and deliver a roadmap that balances near-term performance with long-term differentiation.
• Integrate digital capability seamlessly into the broader mechanical product strategy and customer offer.

• Drive End-to-End Product Ownership

Own the strategic positioning, commercial intent and roadmap for the digital-enabled product line. Define and deliver a multi-year capability plan across platform, analytics, hardware integration and service layers, ensuring alignment with mechanical product strategy and customer commitments.

• Lead Commercial Strategy and Virtual P&L Performance

Act as the accountable owner of a virtual P&L, shaping pricing, packaging and value propositions to drive adoption, revenue growth and margin performance. Ensure that product decisions are grounded in product-market fit and that digital capability translates into measurable commercial and operational outcomes.

• Shape Market Insight and Competitive Positioning

Develop a deep understanding of global market dynamics, competitor moves and innovation cycles. Make deliberate choices about where differentiation is driven by product capability, service model or brand positioning, balancing long industry cycles with a forward-looking, proactive market stance.

• Unlock Installed Base and Data Value

Assess and maximise value from the existing…