Senior Fashion Designer

Design & Creative Direction

• Serve as the creative right hand to the Design Director - deputising as required and contributing to the overall design strategy and seasonal vision at the highest level.
• Lead seasonal design and market research, identifying opportunities that are relevant to The Fold customer and true to the brand's aesthetic DNA.
• Develop seasonal concepts, mood boards, colour palettes, fabric stories, and design direction with a clear, confident point of view.
• Design contemporary collections and signature pieces that reflect The Fold's clean, sophisticated handwriting - pieces with authentic design integrity, not derivative of market trends.
• Demonstrate exceptional mastery of outfitting, range building, and collection architecture - ensuring collections are balanced, commercially viable, and editorially compelling.
• Present seasonal concepts and line-ups at sketch reviews and collection sign-off meetings with clarity and conviction.
• Refine and amend collections following feedback and sign-off, maintaining design intent throughout.

• Select fabrics, trims, linings, prints, and colourways in close collaboration with suppliers and internal teams - bringing genuine knowledge of and passion for exceptional materials.
• Attend international fabric fairs and supplier meetings to source innovative materials and evolve The Fold's distinctive design handwriting season on season.
• Work closely with pattern cutters and technical teams to develop new silhouettes, drapes, and fits that meet The Fold's exacting quality standards.
• Produce detailed technical drawings and design specifications using Adobe Illustrator and Photoshop.
• Support the collection through in-person fittings, maintaining the highest standards of fit, quality, and design integrity throughout.
• Prepare collections for handover to Production and Technical teams with clear communication and thorough documentation.

• Partner closely with Buying, Merchandising, Production, Technical, and Marketing teams throughout the collection development process.
• Present seasonal inspiration, product stories, and collection narratives to Marketing and wider business teams with energy and authority.
• Attend and contribute to campaign photoshoots, ensuring product styling and brand representation reflect the original design vision.
• Maintain a strong understanding of the luxury and contemporary womenswear competitive landscape - always knowing where The Fold sits and why it stands apart.

• Manage and mentor the Junior Designer and Junior Product Developer - providing guidance, feedback, and a strong creative lead.
• Foster a collaborative, positive, and ambitious team environment where craft and excellence are celebrated.
• Lead by example: promoting accountability, creative rigour, and a solutions-focused approach at every stage of the design process.
• Support the growth and confidence of junior team members, investing in their development as seriously as in the product.

• Significant experience in a Senior Designer role within contemporary, premium, or luxury womenswear.
• A strong, distinctive design handwriting - an exceptional eye for cut, fabric, colour, print, and quality, with work that demonstrates genuine creative authorship.
• Deep understanding of the balance between brand identity and commercial viability - you know how to hold a point of view while building product that sells.
• Proven experience creating capsule collections and signature product with a clear brand identity.
• Strong mastery of outfitting, range building, and commercial product development.
• Excellent draping, sketching, and technical drawing skills.
• Advanced proficiency in Adobe Photoshop and Illustrator.
• Strong understanding of garment construction, fit, and product development processes.
• Excellent presentation, communication, and organisational skills - comfortable presenting to senior leadership and external partners.

• A genuine passion for The Fold brand, its customer, and the extraordinary craft that defines it.
• A deep and instinctive understanding of the needs and lifestyle of professional…