We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Category Growth Organisation Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
the role
Health Professional (HCP) marketing is a critical part of the Reckitt strategy in order to achieve our purpose and ambition in Self Care, Intimate Wellness and Hygiene. The Global Health Professional Marketing team designs strong strategies and develops tested content to win with Healthcare Professionals (HCP) using patient insights, innovations, scientific evidence, Go To Market (GTM) roadmaps, and toolkits, which are implemented in country and measured against Key Performance Indicators.
We’re looking for a strategic and commercially minded leader to drive global HCP engagement and endorsement across our Germ Protection category, with primary accountability for Dettol. This role plays a critical part in shaping how healthcare professionals engage with and advocate for our brands, while also supporting the evolution of self‑care HCP go‑to‑market capabilities.
Working within the Category Growth Organisation (CGO), you’ll lead the development of global HCP engagement strategies and success models that drive hygiene behaviours and strengthen Reckitt/Dettol endorsement. In parallel, you’ll contribute to self‑care HCP go‑to‑market initiatives, including project delivery, playbook development, and deployment, helping to build sustainable, scalable business capability.
Your responsibilities Germ Protection- Through a deep understanding of HCP/patient insights, category and brand science, develop robust and evidence-based HCP engagement and endorsement approaches.
- Work with I&A when developing interventions which aim to drive HCP engagement with improved hygiene.
- Work hand in hand with global regulatory, global medical science, CGO marketing and the countries to refine HCP engagement strategies.
- Management of external agencies in the delivery of global KOL endorsement programmes, playbooks and educational initiatives.
- Develop working relationships & partnerships with external key opinion leaders (KOL’s) and professional organisations in delivery of HCP communication strategies.
- Manage long-term global KOLs who support a range of HCP communication initiatives including brand fight, product launches, educational programme development and category guidelines.
- Guide and drive the publication of KOL-led consensus and opinion which drives hygiene relevance and behaviour.
- Support the development of playbook updates where HCP GTM and Capability building is needed at a global and regional level.
- Support the continuous improvement in competency frameworks for professional marketing and dedicated detailing to reflect organisational changes whilst coordinating with pharmacy sales in relation to detailing.
- Strong relationships with the country teams to deeply understand their current health professional engagement and dedicated detailing competencies and capabilities and drive training and educational…
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