Digital Media Manager -Retail Media;

With a trusted portfolio of world‑class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.

With high‑quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

The Digital Activation Hub Team at Essential Home Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in campaign performance. Reporting to the Digital Trading Lead you will be responsible for making sure our digital media is planned strategically, and executed with precision across activation platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed.

The Retail Media and Paid Search Manager is a key player in driving Essential Home’s digital presence across leading retail platforms such as Amazon Ads, Pacvue, Criteo, Citrsu Ad & Google Ads. This role is primarily execution‑focused (70%), responsible for managing in‑platform campaign activations, performance tracking, and real‑time optimisations to ensure media investments deliver against KPIs like ROAS, reach, and conversion.

The remaining 30% of the role involves strategic and tactical planning—translating audience insights into actionable media plans, contributing to annual brand planning, and refining platform playbooks.

Working closely with internal cross‑functional teams and external partners, the Retail Media Manager ensures campaigns are aligned with brand objectives and platform capabilities. The ideal candidate brings deep expertise in retail media, strong analytical acumen, and a proactive mindset to test, learn, and scale what works. This role demands a balance of precision in execution and strategic foresight, making it ideal for someone who thrives in a fast‑paced, data‑driven environment and is passionate about the evolving landscape of retail media.

• Strategic and Tactical (30%):
  • Translate brand and audience insights into actionable retail media paid search plans that align with campaign objectives and platform capabilities, and help deliver on brand objectives across the retail channel (market share, penetration)
  • Develop monthly and quarterly activation calendars, ensuring alignment with promotional periods, product launches, and retailer‑specific events.
  • Contribute to the creation and refinement of platform playbooks, incorporating learnings, best practices, and evolving capabilities from Amazon, Pacvue, Criteo and Citrus Ad.
  • Support budget allocation and phasing decisions, ensuring optimal spend distribution across platforms, products, and time frames.
  • Provide strategic oversight on test‑and‑learn initiatives, helping to prioritise hypotheses, define success metrics, and scale winning tactics.
• Execution and Optimization (70%):
  • Manage end‑to‑end campaign execution on Retail Media (Search & display) & Paid Search (Google Ads) ensuring timely launches and accurate setup.
  • Monitor daily campaign performance, making real‑time optimisations to improve efficiency and meet KPIs.
  • Implement platform‑specific best practices for targeting, bidding, and creative formats to maximise impact.
  • Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of retail media innovations.
  • Coordinate with internal teams (e.g., brand, analytics, finance) to align execution with broader marketing goals.
  • Conduct A/B testing and test‑and‑learn pilots to identify scalable tactics and improve media productivity.
  • Track and report on key metrics such as ROAS,…