Digital Solutions Lead

Digital Solutions Lead – UK & Ireland Immunology (Based in Slough, UK)

The Digital Solutions Lead is a critical role in driving our omnichannel data & analytics driven Go-to-Market model and in innovating the way we collaborate and interact with our customers. You will be responsible in helping Solutions teams to develop and optimize usage of current channels and identify new channels to reach their business goals across the UK and Ireland. The candidate should be very familiar with the digital marketing landscape and knowledge to support our business goals by acting as digital business champion building organizational sense-of-urgency in realizing our potential in the digital landscape in both UK and Ireland geographies.

You will report into the Franchise Head – Rheumatology

• Omnichannel content roadmap planning (emails, website, third-party media, social media, and digital materials) with a relevant narrative sequence to elevate Share of Voice
• Supporting cross-functional teams (commercial, medical, access) with journey planning and implementation
• Targeted orchestration to maintain sensible touchpoints across the Rheumatology portfolio
• Campaign performance tracking and post-campaign analytics for continuous refinement
• Creating, monitoring, optimising and reporting on multichannel campaigns leveraging Sales Force Marketing Cloud

• Bachelor’s degree in business or digital marketing and digital communication required – completed studies in digital management, business informatics or a comparable qualification
• Several years of relevant experience in a digital working environment at a company or agency side – ideally within the UK and Ireland environment
• Passionate about digitalisation and transformative processes with advanced knowledge of related trends
• Extensive comprehension of different digital communication channels and ability to use them
• Experience with a marketing automation tool and Google Analytics, especially Salesforce Marketing Cloud, is a significant advantage

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9,000 people in all four corners of the globe, inspired by patients and driven by science.

At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet.

Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

At UCB, we’ve embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless expressly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable laws.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on EMEA‑Rea Please note if your enquiry does not relate to adjustments; we will not be able to support you through this channel.

• Seniority level – Mid‑Senior level
• Employment type
  
  – Full‑time
• Job function – Marketing
• Industry – Pharmaceutical Manufacturing and Biotechnology Research