Digital Media Manager - Programmatic and Youtube; Vestacy

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City:
Slough

Vestacy is a standalone company (carved out from Reckitt) with a clear purpose:
to transform houses into homes
. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.

The Digital Activation Hub Team at Vestacy is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in planning, execution & performance. Reporting to the Digital Trading Lead you will be responsible to making sure our Digital media is planned strategically, and executed with precision across key programmatic platforms, thus ensuring the best use of the platform capabilities are harnessed and all media best practices are followed.

The Programmatic Media Manager plays a pivotal role in leading Essential Home’s category media activations, with a strategic focus on delivering impactful digital campaigns across BVOD, You Tube, and Online Display channels. This role involves providing critical support to the local media team and global teams, ensuring alignment with Essential Home’s overarching media objectives. You will be responsible for translating audience insights from our Connexions process, defining the role of digital platforms, planning & developing success models around key performance indicators (KPIs) such as reach, frequency, and placement strategy.

You will oversee the daily media performance across BVOD/SVOD, You Tube, and Online Display & Video channels, ensuring campaign optimizations are implemented. You will act as the senior digital expert for key programmatic platforms – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.

• Strategic (30%):
  • Lead the development and execution of category media activation plans, ensuring they align with Essential Home’s marketing goals
  • Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs & providing inputs into global strategic frameworks
  • Develop and update digital channel playbooks, championing best practices and new platform capabilities.
  • Input into the Global Media Success model by testing and finalizing the key Digital KPIs for each brand across reach, frequency, phasing and placement strategy
  • Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives.
  • Showcase planning rigor by utilizing key platform planning tools to provide the best recommendations, ensuring campaigns are strategically sound and optimized for success.
• Execution and Optimization (70%):
  • Manage end-to-end campaign execution on BVOD, You Tube, and Online Display & Video channels, ensuring timely launches and accurate setup.
  • Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs.
  • Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact.
  • Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of digital media innovations.
  • Coordinate with internal teams (e.g., brand, analytics, finance) to align execution…