Channel Marketing Lead Marketing - John Crane

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.

We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.

We have an exciting opportunity for a Channel Marketing lead to join the Marketing team reporting to the Channel Marketing Manager. As the Channel Marketing Lead you will Drives the execution of key channel marketing initiatives and serves as a link between sales and marketing to ensure partner needs are met. This role leads work streams, supports cross-functional coordination, and contributes strategic input to improve partner engagement and program effectiveness.

This role is based from either our headquarters within Slough or site within Manchester working Monday to Friday normal office hours. (hybrid working)

John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.

Duties & Responsibilities (not limited to)

• Lead the execution of partner onboarding, enablement, and co-marketing initiatives across global regions and partner tiers.
• Collaborate with Channel Partner Sales Managers to define marketing content needs, including localisation and translation requirements.
• Work cross-functionally with Brand, Digital, and Product Marketing teams to deliver timely, high-impact partner-facing assets.
• Manage and maintain the Partner Portal (Canto), overseeing toolkit uploads, content readiness, and version control.
• Track adoption, usage, and performance of partner marketing materials; gather feedback to drive improvements in usability and relevance.
• Coordinate campaign calendars, Q  scorecard templates, and MDF incentive programs in close partnership with Sales and Marketing teams.
• Contribute to the development of partner messaging and content strategy to ensure alignment with broader channel marketing goals.
• Support documentation and rollout of program playbooks, campaign templates, and governance processes.
• Ensure partner-facing tools and content are accurate, timely, and aligned with global brand and quality standards.
• Coordinate internal and field communications to ensure visibility and alignment across channel initiatives.
• Serve as a key point of contact for global channel marketing execution and partner support.
• Provide insights and recommendations to improve campaign delivery, communication cadence, and asset effectiveness.
• Monitor rollout progress, stakeholder feedback, and portal updates to identify opportunities for future enhancements.

• Experience with in a similar role, ideally from an engineering or manufacturing background
• Strong communications skills
• Great time management

With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.

Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce…