Content Manager; FTC

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

We’ve built a fantastic new approach to content strategy that marries users’ needs and business goals to create something really powerful. We’re looking for a Content Manager to join our brilliant Consumer Engagement Team and deliver our new approach.

We’re looking for someone who has honed their skills across a variety of clients and industries and who can join the dots across multiple channels to align the insights into an actionable, holistic content strategy for our portfolio of brands.

You’re a creative, strategic thinker, with the consumer at the heart of your decisions. You are passionate about the benefits that a joined-up content strategy can deliver and have a deep understanding of websites, SEO, ecommerce and paid media content and how you can get these working together.

The role will manage the day-to-day content from strategy to activation, working closely with your Brand Teams and Consumer Engagement Pod. The role will allow the successful candidate to become fully immersed in the objectives and challenges for each Brand and the role that content plays throughout the funnel and stemming from the Big Comms Strategy.

Within the role there are three key areas of focus:

• Build a strong working relationship within the Consumer Engagement Team and the Brand Pod you work on
• Form partnerships with our selected creative and content agencies
• Build relationships across the wider Reckitt organisation, incl. Sales, Brand, Ecommerce, Applied Media Science
• Define and share best practices and learning with the wider Reckitt community
• Embody a flywheel mindset, with real-time campaign optimisations in partnership with our agency and CE Team
• Strong communications and presentation skills

• Content performance reporting owner, from day-to-day optimisations through to PCAs, bringing through a ‘so what’ factor into our performance
• Ability to handle ambiguity translating insight into impact
• Understand and plan the role of content across the funnel
• Review, AB Test and optimise ecom content
• Comfortable with content measurement/optimisation tools e.g. Creative X

• Establish the Content Strategy for each of your Brand and Campaigns and lead the strategic process through research, content creation, execution, and results analysis
• Collaborate to ensure the media and content needs are aligned
• Identify content gaps across SEO and Ecommerce, leveraging internal tools to help propose content solutions
• Utilise the Content Strategy output to guide creative SOW requirements
• Define and manage content prioritisation across touchpoints
• Create a business-as-usual process that covers refinement, optimisation, and governance
• Play a key role in compiling the informational and emotional needs of priority audiences and in identifying content, format, and channels best suited to satisfying those needs
• Work with copywriters, UX…