Brand Manager Comms Planning

Brand Manager Comms Planning

City:
Slough

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

This position is responsible for supporting Comms for Nurofen alongside with leading projects that continue building on commercial & strategic skills for a brand manager to further their career in marketing organisation.

• Partner for the ABD and Creative AOR to deliver Creative & Comms work.
• Partner with the I&A consumer insights to fuel our Creative & Comms.
• Autonomously lead day to day of EPD / BDI projects with ABD guidance
• Partner for the Design and Shopper teams where project scope requires
• Works seamlessly across multiple functions including market, AOR, professional marketing, regulatory & medical cross functional team to develop successful commercial plans

• Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms

• Support the Activation Roadmap and Timing to enable Area/Market targets
• Make sure local needs/ regulatory requirements and timelines are respected and integrated into comms development process

• Support the build of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV / In-store / Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets
• Collect cross functional (regulatory, medical, legal), market and CAP team (ABD, CM, Digital team) feedback to ensure assets are fit for purpose
• Interact with Medical marketing on overall comms plots development, to drive synchronization in consumer and HCP comms development, where appropriate

• Support the provision of Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. Toolkit Sync like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets.
• Support the deployment of Master Asset toolkit to markets for localization (Comms & Design)

• Lead day to day project management with cross functional team with timely execution & sense of urgency based on op-model
• Build strong and clear commercial strategies and recommendations
• Influence and collaborate with markets with varying levels of portfolio and brand maturity.

• Active member of the CAP team for region – ensuring we deliver against clear priorities.

• Project Management Experience
• Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager
• Marketing experience: be able to demonstrate good marketing skills developed within the FMCG environment, OTC / Self-Care experience of benefit, ideally currently in a front line market position
• Brand Equity and Creative & Comms
  
  Experience:
  
  be able to demonstrate Brand Equity and Creative & Comms skills developed within the OTC/Selfcare environment
• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (CDO, MX, Key Lead Markets, agency) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Strong sense of urgency and achievement
• Resilient, agile and able to respond under pressure
• Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
• Fluency in English (other language is advantageous)

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

With…