Acquisition Marketing Campaign Manager

As an Acquisition Campaign Manager, you will be accountable for the end-to-end strategy, planning, execution and evaluation of customer acquisition campaigns, delivering against commercial and growth objectives for Tesco Mobile.

You will lead the development and delivery of integrated, direct response campaigns across a broad range of channels including DRTV, VOD, Radio, Outdoor, Press, PPC, Affiliates, Display, Social and You Tube. Working closely with cross-functional teams including CRM, Retail, Digital and Website, you will ensure campaigns are aligned, customer-centric and deliver maximum impact.

You will act as the primary stakeholder for campaign delivery, leading agency relationships, creative development and media planning to ensure campaigns are executed effectively and efficiently. Through strong collaboration and stakeholder management, you will create cohesive campaign strategies that drive customer acquisition and support business growth.

With a performance marketing mindset, you will use insight, data and audience segmentation to optimise campaign effectiveness and deliver the strongest possible return on investment. You will identify opportunities to test, learn and innovate, continuously evolving marketing approaches to improve campaign performance and unlock future growth opportunities.

As a channel-agnostic marketing leader, you will determine the optimal media mix required to achieve acquisition objectives, balancing effectiveness, efficiency and customer reach across multiple touchpoints. You will monitor market trends, emerging platforms and industry best practice to ensure Tesco Mobile maintains a competitive advantage in customer acquisition.

Working across a diverse media landscape requires broad marketing expertise. You will continuously develop your knowledge and capabilities, ensuring campaigns are delivered to best-in-class standards and that the team remains at the forefront of marketing innovation.

• Presenting campaign strategies, recommendations and performance outcomes to senior stakeholders and leadership teams, and sharing best practice through internal showcases.
• Managing annual campaign budgets across creative production and media investment, ensuring effective budget control, forecasting, purchase order management and invoice reconciliation.
• Initiating and supporting strategic projects and backlog priorities that contribute to customer acquisition growth and support Tesco Mobile's ambition to be an industry-leading marketing function.
• Utilising Jira to manage campaign workflows, prioritise deliverables and coordinate activity across squads and wider business stakeholders.
• Demonstrating strong ownership and accountability, proactively leading initiatives and driving outcomes with a high degree of autonomy.
• Building and maintaining effective stakeholder relationships across Tesco Group functions to ensure alignment and maximise campaign impact.
• Partnering closely with Commercial teams to review performance, identify opportunities and develop bespoke marketing plans that deliver against business objectives.
• Developing and nurturing strategic relationships with key manufacturer partners, including Apple, Samsung and Google, to unlock joint marketing opportunities and enhance campaign performance.
• Operating effectively within an agile framework, actively participating in Chapter, Squad, Tribe and Centre of Excellence activities, working in sprint cycles and delivering against priorities set through the product backlog.
• Coaching, mentoring and supporting the development of WL1 Campaign Executives, building capability and fostering a culture of continuous learning and high performance.

• Excellent communication and stakeholder management skills, with the ability to influence and build strong relationships across multiple levels.
• Strong project management and organisational capabilities, managing multiple priorities in a fast-paced environment.
• Creative judgement with exceptional attention to detail and a focus on delivering high-quality outcomes.
• Strong analytical and problem-solving skills, using data and insights to inform decision making.
• Broad media knowledge across traditional and digital channels.
• Proven campaign management experience, gained client-side and/or agency-side, including communications planning and delivery.
• Experience managing external agencies and partners to deliver effective campaigns.
• Insight-led and data-driven approach, translating customer and business insights into actionable marketing strategies.
• Experience coaching, developing and supporting the growth of campaign specialists and subject matter experts.
• Forward-thinking mindset with a passion for innovation, continuous improvement and growth.
• Experience working within Agile environments and ways of working.
• Demonstrated ability to measure and prove the incremental sales impact of marketing activity.
• Strong commercial acumen, with the ability to identify, prioritise and deliver the initiatives that drive the greatest business…