Marketing Manager

Marketing Manager - Automotive Aftermarket Letchworth, Hertfordshire £43,000 - £48,000  10% Bonus  7% Employer Pension  Private Healthcare  Excellent Benefits Love cars, understand what makes automotive enthusiasts engage with a brand and want the freedom to shape a European marketing strategy rather than simply execute somebody else's? This is an opportunity to take ownership of European marketing for a rapidly growing global automotive technology business operating at the heart of the performance, tuning, diagnostics and calibration market.

You'll have genuine autonomy to develop the strategy, create campaigns, shape content and decide how the brand engages with tuners, dealers and automotive enthusiasts across Europe. And this isn't a marketing role where you'll spend your life briefing agencies from behind a desk. You'll be close to the cars, customers and content, from dealer visits and product launches to race events, video shoots, influencers and social media.

If you're commercially minded, creative and genuinely passionate about cars, this could be a fantastic role to make your own. Why Apply? £43,000 - £48,000 basic salary, with flexibility for exceptional experience Annual bonus potential of 10% 7% employer pension contribution AXA private healthcare after probation Life assurance at 4x salary after probation 22 days holiday plus 8 bank holidays Significant autonomy over European marketing strategy Work within the automotive performance and tuning industry Opportunity to influence the growth of a rapidly expanding global automotive technology business International exposure and travel Work alongside a passionate automotive team The Opportunity You'll report directly to the Director of European Operations and take responsibility for how the business markets itself across Europe.

Your objective is straightforward: increase brand awareness, engage the right automotive audiences and help drive sales growth. You'll own the European marketing strategy and budget, but you'll also remain close to delivery. That means developing campaigns, directing content, overseeing social media, managing paid advertising, supporting product launches, working with influencers, attending automotive events and making sure marketing activity translates into commercial results.

Content & Social Media Content is a major part of this role. You'll lead the social media strategy and manage the Social Media Coordinator, providing the ideas, direction and commercial thinking behind the content being produced. You'll therefore need to understand the whole content creation process, not simply how to post on social media. Digital Marketing You'll also take responsibility for the wider digital journey.

That includes developing paid advertising campaigns across Meta platforms, defining audiences and messaging, monitoring performance and creating landing pages that convert interest into enquiries and sales.

You'll work with the wider international web team to develop the European website, monitor performance through Google Analytics and identify improvements in customer engagement and conversion. Influencers, Events & the Automotive Community This is where your genuine interest in cars becomes particularly important. You'll identify relevant automotive influencers, negotiate partnerships and develop campaigns that put the brand in front of the right audiences.

You'll also plan and attend car shows, race events and other industry activities across Europe, overseeing everything from logistics and branding to networking and content capture. Working With Sales Marketing and sales won't operate in separate worlds. You'll work closely with the European sales team, using customer feedback and commercial priorities…