Social Media Manager & Social Creative - Women's Football

Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, Mundial, INDIVISA and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.

Footballco is looking for a Social Media Manager & Social Creative to lead the launch and growth of a new set of multi-sport social channels designed to engage an audience of young women and girls.

This role is a 12-month
fixed-term contract.

You will be responsible for planning and publishing creativity-fused, social-first content specifically tailored for a UK female audience aged 18-34. You will also be the first port of call for commercial collaboration and content ideation in this space across the 2026/27 season.

Tik Tok, Instagram and You Tube are expected to be the channels this brand will reach an audience on. The role will require regular attendance in our London office/studio.

• Content Ideation & Planning: Lead the creative ideation and planning of platform-native social content to ensure the channel's output stands out.
• Publishing & Optimisation: Handle daily social publishing, optimisation, and community management across You Tube, Instagram, and Tik Tok to maximise channel growth and audience engagement in the UK.
• You Tube Growth Strategy: Develop and execute tailored strategies specifically designed to drive You Tube channel growth, focusing heavily on short-form volume and long-form quality, with content optimised with video structure, custom thumbnails, and search-friendly captions.
• Crossover Audiences: A critical reason for this channel to fill a gap in Footballco’s channel portfolio of creating culture-first content (fashion, music, lifestyle) that reaches UK women who would identify as casual football fans, with football not necessarily a core part of their online identity.
• Production
  
  Collaboration:
  
  Plan and script long-form and short-form video content, arming the production and post-production teams with detailed briefs and insights to support efficient content shoots.
• Content Calendar Management: Manage a social planner to deliver high-quality audience and commercial content against key milestones. Identify crossover opportunities in the calendar (movie releases, fashion events, etc).
• Performance Analytics: Monitor content performance, analyse data using social tools, and share actionable insights to constantly refine future publishing and growth plans.
• Trend & Format Monitoring: Keep your finger on the pulse of social trends, platform updates, and emerging formats to keep our new channels leading the way with highly relevant content.
• Commercial Pitches: Be the content lead for ideation for pitches to clients/agencies where output will live on the new set of channels you’ll be primarily responsible for, whether integrated into existing IP or using as a platform to develop new IP.
• Partner Collaborations: Develop and deliver social content plans for commercial and non-commercial partners based around shared objectives, ensuring assets go live against deadlines.

• Minimum three years’ experience planning and publishing audience-driven content on social media channels.
• Proven track record of growing audiences and driving strong engagement on relevant social platforms.
• Deep-rooted knowledge of culture crossover content across online platforms – music, fashion, TV, gaming… anything where passion, identity and fandom can overlap with sport.
• Good…