Senior Strategist

Senior Strategist

Hybrid

Iris is a global integrated agency driven by one simple philosophy:
Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.

We are looking for a Senior Strategist who gets excited by synthesising culture, client data, audience understanding and channel expertise into exciting strategies that win the trust of clients and unlock award-worthy creative ideas.

• Owning the strategic spine of projects - from audience definition to measurement framework, ensuring every brief ladders up to brand and business outcomes
• Mastering primary and secondary research,
• leveraging tools and technology from across Iris and beyond to identify emergent behaviours and what it takes for brands to participate in people’s lives
• Synthesising at speed, distilling messy quant & qual data into sharp points of view and decks that inspire creatives, media and client stakeholders
• Leading the creation of simple, inspiring briefs that are driven by genuinely creative strategies
• Understanding and applying Participation methodology, providing clear direction on opportunities to stand apart, ride culture and move behaviour
• Owning integrated comms planning, ensuring
• the strategy is creatively executable across the journey, with clear participation triggers at each touchpoint
• Being a useful, involved and inspiring partner to creatives, helping them shape, stress-test and sell ideas that connect with cultural movements
• Co-piloting ideation sprints, running stimulus sessions, translatingbehavioural science nudges into creative triggers and stress-testing concepts against channel realities
• Providing clear objectives with understanding of how these can be measured, including participation metrics beyond traditional KPIs
• Mentoring Juniors on research techniques, strategy fundamentals, and AI-assisted methodology and synthesis

• Lead client workshops, including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities
• Develop bespoke insight and trend reports that position Iris as a thought-leader with our clients
• Own the full strategic narrative of an integrated campaign, from audience insight to idea to execution and impact
• Execute sophisticated AI prompts and workflows that augment research, cultural analysis
• and creative exploration
• Architect brand strategies for smaller brands with oversight
• Lead working sessions with creative teams to inspire and unlock channel-native executions that make use of ever-evolving platforms
• Create go-to-market playbooks that robustly explain a campaign idea from end to end
• Shape new approaches that help teams deliver more insightful and effective integrated creative work

Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.