Content Creator Channel and Sales Enablement

John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies.

We have a global network of more than two hundred sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.

John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.

John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.

We’re looking for a Content Creator to join John Crane and help transform complex engineering, technology and customer challenges into compelling sales enablement assets that support sales growth for both our internal sales teams and channel partners.

You’ll manage the creation of all sales enablement materials that help our global sales teams and channel partners explain what our technology does, why it matters and the value it creates for customers.

From sales presentations, case studies, and digital marketing assets, you’ll have the opportunity to tell the stories behind technologies used in some of the world’s most demanding industrial applications.

You’ll work directly with engineers, product experts, sales teams, and marketers around the world, taking technical concepts and turning them into content that is clear, engaging and visually impactful.

What you’ll do

You’ll own content from initial idea through to final delivery and optimisation. Working closely with Sales, Channel, Product Marketing, Engineering, Training and Digital teams, you will:

• Turn engineering into stories: Work with technical and product specialists to translate complex technologies into clear, customer-focused narratives.
• Create standout content: Develop video content, digital assets, marketing collateral, and visual communications that bring technical solutions to life.
• Lead creative production: Take projects from concept, scripting and storyboarding through production, editing, and final delivery.
• Enable our sales teams: Create presentations, demo videos, product collateral, case studies, playbooks, and other content that helps our teams communicate customer value.
• Support our channel partners: Develop co-brandable marketing and sales materials, alongside onboarding, training, and certification content.
• Shape the content roadmap: Help determine what content we need based on business priorities, product activity, campaigns, and growth opportunities.
• Use technology intelligently: Explore generative AI and emerging creative technologies to accelerate production, localisation and content development while maintaining quality and appropriate governance.
• Measure what works: Use analytics and feedback to understand how content is being used and continually improve its effectiveness.
• Raise the creative bar: Champion strong storytelling, design quality and consistency across sales and partner-facing content globally.

We’re looking for someone who combines creative thinking with the ability to understand…