Digital Marketing Specialist

Digital Marketing Specialist

The role is that of a retail e-Commerce Channel Specialist within Total Retail Group’s account management and business development teams. The Specialist will help build strategies and support processes that drive growth for our clients’ .com businesses with leading retailers in the DIY channel.

• Define the key components to successfully grow .com businesses, through independent research and leveraging existing first‑hand knowledge of the Total Retail team.
• Develop and document processes for assessing clients’ current e‑commerce presence and opportunities for improvement.
• Develop, launch and manage sponsored advertising campaigns using retailer’s .com sponsored ad platforms.
• Create processes and standards for regular e‑commerce promotional activity on retailer’s .com sites.
• Build tools to help automate e‑commerce web page audits.
• Conduct ad‑hoc analysis for clients looking to grow their business.
• Perform market and category sizing analyses to help clients better understand their opportunities, with a focus on e‑commerce channels.

• Strong analytical skills with fluency in MS Excel and advanced functions (VLOOKUP, pivot tables).
• Experience manipulating large datasets.
• Some SQL and database experience is preferred.
• Experience with Promote IQ, AMZN ADs and/or Criteo advertising platforms is a plus.
• Bachelor of Science degree in Business or Marketing.

Full Time

2430 Herodian Way SE, Smyrna, GA 30080

Website:

• Strategy development
• Consumer research
• Sales support
• Account Management
• Analytics
• Field Execution

Anita Clonts – Senior Client Account Director