National Accounts Representative

COMPANY BACKGROUND

Slingco is an award-winning supplier of installation tools for the energy infrastructure industries, including Utility, Oil & Gas and Renewables. With over 40 years of industry heritage, we serve customers in over 80 countries worldwide from our Head Quarters in the UK and distribution center in the United States.

Our products are used in safety critical applications for a wide range of markets. With sectors including oil & gas, civil engineering, aerospace, transport, utilities, marine/offshore and the military – there is no room for error. That is why we do everything with the utmost care and precision.

We design and manufacture to the highest specifications and test to destruction. If our products do not meet and exceed the most stringent national and international standards, they’re not good enough for our customers.

At Slingco, our goal is to create innovative high-quality products that our customers can depend on, whilst providing a positive experience for our customers and our employees. Every aspect of our work, culture and commitment to innovation is driven by our core values.

• TYPE: Full Time

• PAY: $55,000 to $65,000 per annum + commission

• BENEFITS: Health Insurance / 401k / PTO

• LOCATION: Smyrna, GA

The National Accounts Representative will support growth efforts within key national distributors and high-priority branch networks. The role focuses on identifying high-opportunity accounts, executing targeted outreach, driving product adoption through demos and solution-selling techniques, and expanding penetration across distributor branches. Responsibilities include the use of CRM systems, data-driven targeting, competitor analysis and consultative sales approaches such as Challenger and Solution Selling.

The position also requires applying technical product knowledge, effective communication and the ability to convert demos into measurable ROI.

This position plays a critical role in building relationships, contributing to national-level strategies and supporting year-over-year growth through disciplined planning, outreach and follow-up.

• Develop and implement activities that support national distributor strategies aligned with the company’s account penetration goals.
• Identify high-opportunity branches using CRM insights, Linked In, AI tools and market data.
• Conduct branch visits and virtual demos to build relationships, support product trials and develop growth opportunities.
• Apply Challenger Sale, Solution Selling and similar methodologies to identify customer needs and provide value-based information.
• Manage demo-to-close activities, including securing test orders, tracking ROI and supporting conversion to repeat business.
• Achieve assigned penetration targets across assigned national distributor networks.

• Conduct telesales outreach and follow up with key branch contacts via structured emails.
• Follow up on marketing campaigns to convert engagement into qualified opportunities.
• Develop outreach templates, call scripts and follow-up workflows, including AI-supported tools to enhance efficiency and conversion.
• Prepare quotes, proposals and competitive comparisons tailored to customer needs and purchasing criteria.

• Build mapping and targeting models to prioritize high-potential branches and opportunities.
• Develop and maintain competitor comparison sheets, quick reference guides, ROI calculators and demo resources to support the sales process.
• Use CRM dashboards to track pipeline progress, customer interactions, demo outcomes and account performance.
• Maintain complete and accurate CRM records to ensure transparency and proactive account management.

• Respond promptly to product inquiries, cross-reference requests and customer support needs.
• Apply knowledge of product features and technical details to communicate benefits and solutions effectively.
• Coordinate internally to support quoting, order processing and delivery timelines for national distributor accounts.

• Monitor market activity, competitor…