Marketing Manager Patient Monitoring & Diagnostic Cardiology

Marketing Manager Patient Monitoring & Diagnostic Cardiology

At Spacelabs Healthcare, you make a difference. Every member of our worldwide team plays an integral role in improving treatment and helping providers deliver exceptional care to their patients. From newborns to centenarians, more than 60 million people benefit each year from the advancements we make in patient monitoring, diagnostics, and clinical decision support.

Spacelabs Healthcare is seeking a Marketing Manager to lead strategic market assessments, uncover emerging trends, commercial opportunities, and competitor activities within the patient monitoring and diagnostic cardiology space. This role will drive sales alignment through data‑driven targeting and segmentation strategies and oversee the creation of high‑impact marketing content tailored to healthcare providers and stakeholders. The position will plan and manage integrated marketing campaigns, provide strategic guidance on clinical positioning, and partner with digital marketing teams to optimize program effectiveness.

• Lead strategic market assessments to uncover emerging trends, commercial opportunities, and competitor activities within the patient monitoring and diagnostic cardiology space.
• Drive sales alignment by developing and optimizing targeting and segmentation strategies in collaboration with sales leadership, leveraging data‑driven structures including compensation design and CRM systems.
• Oversee the creation and execution of high‑impact marketing content and collateral—including digital campaigns, presentations, and sales enablement tools—tailored to healthcare providers, procurement teams, and institutional stakeholders.
• Plan, launch, and manage integrated marketing campaigns across channels, ensuring alignment with business objectives, budget parameters, and performance targets.
• Provide strategic guidance on clinical positioning and value messaging, utilizing healthcare expertise to shape product narratives and educational content.
• Partner with digital marketing and analytics teams to measure, report, and optimize marketing program effectiveness using KPIs and ROI analysis.
• Serve as a key liaison across sales, product development, clinical, and regulatory teams to ensure cohesive go‑to‑market strategies and compliant communication.
• Support quality and regulatory reporting processes by identifying and escalating marketing‑related issues, and actively participating in corrective action planning.
• Champion and promote a culture of ethical marketing and continuous improvement.
• Embrace flexible leadership responsibilities to support evolving business priorities and market needs.
• Uphold the company’s core values of Integrity, Innovation, Accountability, and Teamwork.
• Demonstrate behavior consistent with the company’s Code of Ethics and Conduct and ensure that direct reports are trained and evaluated on their knowledge and adherence to the company’s values, Code of Ethics, and compliance policies.
• Report any quality problems or defects to management or senior leaders to facilitate corrective action and prevent recurrence.
• Duties may be modified or assigned at any time to meet the needs of the business.

• Bachelor’s degree in Marketing, Business, or a clinically relevant field (e.g., Nursing, Respiratory Therapy);
  Master’s degree or MBA preferred.
• 7+ years of progressive experience in healthcare marketing or clinical roles, including experience in acute care settings such as the ICU or ED.
• Demonstrated expertise in market analysis and campaign development; healthcare marketing communications highly preferred.
• Deep understanding of healthcare compliance, data privacy regulations, and industry standards.
• Proven ability to lead cross‑functional teams, manage projects, and deliver results in a matrixed environment.
• Strong verbal and written communication skills with the ability to translate complex clinical concepts into compelling value propositions.
• Innovative thinker with a strategic mindset, customer focus, and passion for improving clinical outcomes through marketing.
• Up to 25% travel may be required.

Spacelabs Healthcare offers a comprehensive benefits package, including health, dental, vision, life insurance, retirement plans, paid time off, and employee wellness programs. Salary and benefits are competitive and are based on experience and location.

Equal Opportunity Employer - Disability and Veteran

Seattle, WA – Salary range: $112,900–$169,500 (base). 3 days per week onsite (Snoqualmie, Washington) with remote flexibility for qualifying duties.