ElliptiGO, Inc Strategic Marketing Manager

NEW Ellipti

GO, Inc. – Strategic Marketing Manager

Our company began in 2008 as Ellipti

GO with the mission of launching the elliptical bicycle industry. In the sixteen years since, we have established Ellipti

GO as the brand leader in that industry by selling more than 40,000 bikes to customers around the world. With the accelerating growth of longevity research and understanding, we have expanded our product portfolio to support other aspects of healthy aging beyond cardiovascular fitness. We recently secured the exclusive distributorship for North America for GIBBON, the world leader in slacklining and a company that has been training balance athletes since 2007.

In 2022 we launched the GIBBON Slack Board in North America. That product grew from $3.1 million in revenue in 2023 to more than $14 million in revenue in 2024, dramatically impacting our business. We have started 2025 on a similar trajectory and need more resources to support this extreme growth.

We are looking for a full‑time Strategic Marketing Manager to join our team. This person must be a motivated self‑starter who can work independently and is willing and able to perform the many different tasks required in a fast‑moving small company environment. This person will lead the execution of the marketing plan and maximize the impact of our marketing resources to increase awareness and generate demand for Ellipti

GO products. In addition, the Strategic Marketing Manager will support and help drive efforts to improve conversion across all sales channels. This is a great opportunity for the right person to use a wide range of marketing and leadership skills in a fun, growing and energetic company. This position is based out of our headquarters in Solana Beach, CA.

• Develop Marketing Strategies – Create and implement marketing plans that align with business goals, target audiences, and market trends.
• Lead Multi‑channel Marketing Campaigns – Plan, execute, and optimize marketing campaigns across digital, social media, email, and traditional platforms.
• Maximize Product Launches – Develop and execute Go‑to‑Market Strategy to ensure success.
• Foster Customer Engagement & Community Building – Design campaigns and programs that bolster one of our strongest assets – our customers.
• Monitor KPIs & Marketing Analytics – Track key performance indicators (KPIs), analyze data, and adjust strategies to improve ROI and campaign effectiveness.

• Bachelor’s Degree in Marketing, Business, Communications or related field
• Seven to ten years of marketing experience, preferably with consumer products
• Motivated, self‑managed and reliable
• Strong organization and project management skills
• Familiarity with Google Apps, MS Office Apps and CRM/ERP Systems
• Proficient in a variety of marketing tools, including Google Analytics and Klaviyo
• Strong oral and written communication skill
• Authentic commitment to an active outdoor lifestyle is a requirement
• Competitive Salary dependent on experience and specific skill set
• Opportunity to earn stock options
• Benefits:
  Industry competitive (health/dental/vision insurance, PTO)

Apply via email  Please submit a resume AND a cover letter (.doc or .pdf format). Principals only. Recruiters, please don’t contact this job poster.