Creative Lead

Help define how Gymshark shows up in culture.

Gymshark is growing fast. More stories. More content. More moments. More opportunities to create work that connects with our community around the world.

We’re looking for a Creative Lead to help shape the next chapter of our brand. This is a role for someone who can combine strategic thinking with outstanding creative execution, building compelling narratives, leading breakthrough campaigns, and developing work that keeps Gymshark culturally relevant, distinctive, and impossible to ignore.

Working closely with the Head of Creative and cross-functional teams, you’ll play a key role in defining how our brand comes to life across channels, campaigns, content and community touchpoints. You’ll set creative direction, raise standards, inspire teams, and ensure every piece of work contributes to a consistent and compelling brand experience.

• Developing bold, culturally relevant creative ideas that strengthen Gymshark’s brand and connect with our audience.
• Leading creative projects from concept through to execution across campaigns, content and key brand moments.
• Building compelling narratives and storytelling frameworks that create consistency across channels and platforms.
• Ensuring ideas are designed with a social-first mindset while maintaining a cohesive brand experience.
• Setting and maintaining high standards for creative quality, craft and execution.
• Leading, mentoring and developing creative talent, creating an environment where great ideas thrive.
• Collaborating closely with Brand, Marketing, Product, Social and Production teams to deliver impactful work at pace.
• Presenting and championing creative thinking with confidence, influencing stakeholders across the business.

• Significant experience leading creative projects, campaigns or brand initiatives in a fast-paced environment.
• An exceptional portfolio demonstrating strong conceptual thinking, storytelling and creative leadership.
• Outstanding art direction and creative judgement, with a relentless focus on quality.
• Deep understanding of social platforms, content behaviours and modern brand building.
• Strong cultural awareness and the ability to turn insight into relevant, impactful creative work.
• Experience leading and developing creative teams, setting clear standards and elevating those around you.
• The ability to balance long‑term brand thinking with the pace and demands of day‑to‑day delivery.
• Strong communication skills and the confidence to influence stakeholders at all levels.

This is an opportunity to shape creative work for one of the world’s most recognisable fitness brands. You’ll have the freedom to create, the platform to influence, and the chance to work alongside ambitious, talented people who care deeply about their craft.

Based at GSHQ, Solihull, with a minimum of three days per week in the office. London‑based candidates will also be considered, with regular travel to the Solihull offices.

If you’re passionate about building brands, creating culturally relevant work and leading teams to produce outstanding creative, we’d love to hear from you.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments
* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
* If you’d like to request a reasonable adjustment please email

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