Head of Social Communications- FTC

This is not a traditional social media role. As Head of Social Comms, you'll sit at the intersection of Brand, Creative and Marketing, transforming big ideas into platform-native social ecosystems that spark engagement, drive culture and support commercial growth. You'll be responsible for defining our social communications strategy, influencing brand storytelling and leading a high-performing team to deliver best-in-class social communications.

If you're a strategic thinker with a deep understanding of social platforms, culture and brand-building, this is an opportunity to make a significant impact within one of the most recognisable brands in fitness.

• Define and lead the long-term social communications strategy across all social platforms.
• Establish clear platform roles, audience objectives and growth priorities aligned to brand and business goals.
• Translate major brand campaigns into connected social ecosystems that drive conversation, engagement and community participation.
• Develop quarterly communications plans that bring together brand moments, product launches and always-on activity.
• Identify emerging platforms, trends and cultural opportunities to keep Gymshark ahead of the curve.
• Shape how the brand participates in and leads conversations across fitness, training and broader culture.
• Act as a guardian of brand consistency, ensuring strong and cohesive storytelling across all channels.
• Partner with Brand, Creative, Marketing and Influencer teams to embed social strategy into campaign planning from the outset.
• Champion a social-first approach to creative development and content creation.
• Build communications frameworks, rollout plans and content sequencing strategies that maximise campaign effectiveness.
• Define success metrics across the social ecosystem and drive a culture of continuous improvement.
• Translate performance data and audience insights into actionable strategic recommendations.
• Develop governance frameworks that support effective decision-making and protect brand reputation.
• Lead, coach and inspire the organic social team, creating an environment where people can thrive and deliver exceptional work.
• Act as the senior social communications voice across campaigns, launches and strategic planning discussions.

• 8+ years' experience in social strategy, communications planning or brand marketing within a consumer-facing brand or agency environment.
• Proven experience building social communications strategies that work across multiple platforms and channels.
• Demonstrated ability to translate brand strategy into platform-native social ecosystems, not just content plans.
• Strong understanding of how social communications contribute to brand growth, customer acquisition and commercial performance.
• Expertise across Instagram, Tik Tok and You Tube, including platform behaviour, audience trends and content performance.
• Experience using social analytics and listening tools to identify insights and inform strategic decisions.
• Strong ability to turn complex data and insights into clear, compelling recommendations for senior stakeholders.
• Experience influencing cross-functional teams and working closely with Creative, Brand, Marketing and Commercial stakeholders.
• Strong leadership experience, with a track record of developing talent and building high-performing teams.
• A systems-thinking mindset with the ability to connect big ideas to scalable communications frameworks.
• Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong commercial awareness combined with a genuine interest in culture, community and storytelling.
• Outstanding communication, relationship-building and stakeholder management skills.

CLOSING DATE:
Friday 2nd October

LOCATION:

Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable…