Senior Content Marketing Specialist

Zipliens is a leading lien resolution company that specializes in streamlining the lien process for personal injury law firms. We are looking for proactive, results-driven individuals to join our dynamic team.

Zipliens has grown through referrals and relationships. Now we're building a content engine that earns attention beyond them. As our Senior Content Specialist, you'll be an early member of a small, growing marketing team, reporting to the Director of Marketing and working side by side with product marketing, events, marketing operations, and design.

You’ll drive how Zipliens shows up in search engines (SERPs and AI platforms) and in the resources law firms rely on: our SEO strategy and baseline, website content, the Linked In content calendar, blog posts, customer newsletters, and case studies. Lien resolution is technical (Medicare, Medicaid, ERISA, medical liens, subrogation), and your job is to turn that complexity into content that paralegals, case managers, and attorneys actually find, use, and trust.

You’ll thrive here if you love both the craft of a sharp draft and the discipline of keyword research and performance data, enjoy pulling insight out of subject‑matter experts, solving industry pain points through creative mediums, and want to build a content program from the ground up. The role is primarily hands‑on writing and execution, with growing ownership of strategy and planning as the program grows.

• Establish an organic search baseline (traffic, impressions, rankings, branded vs. non-branded performance, top landing pages, backlinks, and technical health) before optimizing
• Partner with internal subject matter experts (SMEs) to develop and execute the keyword and topic strategy across lien resolution, Medicare, Medicaid, ERISA, medical liens, subrogation, settlement administration, and personal injury firm operations, balancing high‑intent commercial terms with educational and long‑tail searches
• Build and maintain the editorial/blog calendar, aligned to our ideal customer profile, product launches, and events
• Partner with marketing operations to connect organic visibility to qualified traffic, leads, and pipeline rather than traffic volume alone

• Write and edit blog posts, guides, checklists, templates, FAQs, and reports that help personal injury law firm teams solve real lien resolution problems
• Partner with lien resolution SMEs, Customer Success, and company leadership to turn operational and regulatory knowledge into accurate, practical content
• Use Voice of the Customer (VOC) insights to develop customer case studies and spotlights that put proof behind our positioning, working with Product Marketing and Customer Success
• Support executive and employee thought leadership, including Linked In posts, bylines, and speaking abstracts
• Turn each strong source asset into multiple formats across channels

• Manage Zipliens' public-facing resource center, partnering with subject matter experts to develop and publish content such as eBooks, whitepapers, case studies infographics, etc
• Write and optimize website content, including service pages, landing pages, and metadata, in partnership with Product Marketing and Design
• Run on‑page SEO/AEO and regular content refreshes, updating or consolidating underperforming pages
• Partner with marketing operations on calls to action, forms, and conversion paths so content connects to Sales

• Manage the Linked In content calendar, balancing core themes/pillars: thought leadership, brand awareness, campaign messaging, customer outcomes, employee advocacy, and event promotion
• Write and…