Estate Agency Area Director

Overview Lead the West. Shape the Future. Drive Success.

Are you an
exceptional estate agency leader
with the ambition, energy and commercial drive to take an entire region to the next level?

We’re looking for an
ambitious Area Director to lead our haart business across the West of England
— someone who can inspire high-performing teams, unlock new opportunities and deliver outstanding commercial results across a diverse and exciting property market.

This is far more than a branch leadership role. You’ll have the opportunity to
shape strategy, develop talented people, grow market share and drive performance across the region
, while playing a pivotal role in the continued success and growth of the haart brand.

We’re looking for a leader who
sets the pace, challenges the status quo and knows how to turn ambition into results
. Someone who can build strong relationships, spot opportunities others miss and create a culture where people are motivated to perform at their very best.

If you’re ready to
lead from the front, make a significant commercial impact and put your stamp on the West of England property market
, this could be your next big career move.

INDBM

Job Title: Area Director

Location: West/Somerset
Reports to: Chapter Managing Director
Direct Reports: Branch Managers and Branch Teams across defined area
Also Responsible for: Direct management and performance of own branch (as Branch Manager)

Main Purpose of the Role

The Area Director is a senior multi-site leader responsible for driving performance, profitability, and market share across a defined group of branches, while simultaneously operating as a high-performing fee-earning Branch Manager within their own branch.

This role ensures the Area Director remains operationally sharp, commercially active, and closely connected to the realities of the business. The role combines strategic leadership, coaching, and performance management across multiple locations with direct accountability for personal revenue generation, listings, and branch success
.

The Area Director leads by example, embedding a high-performance culture grounded in activity, standards, and commercial delivery across the area.

Key Responsibilities

Multi‑Site Leadership & Performance (Area Director Responsibilities)

• Deliver area-wide strategic and operational plans aligned to business objectives, including revenue, profit, and market share targets
• Lead, coach, and develop Branch Managers to achieve consistent high performance
• Build a strong, aligned leadership team that owns and delivers operational standards
• Drive a culture of accountability, coaching, and continuous improvement across all branches
• Monitor area performance through KPIs, financial metrics, and activity measures, taking corrective action where required
• Ensure consistent implementation of company standards, processes, and compliance requirements across all locations
• Lead recruitment, retention, and succession planning for the area
• Champion collaboration across business streams (Estate Agency, Legal Services, Financial Services, New Homes)
• Act as the senior representative and “face” of the area internally and externally

Branch Leadership & Fee Earning (Player–Coach Responsibility)

• Retain full accountability for the performance and results of own branch
• Actively generate business through:
  • Listings
  • Market appraisals
  • Canvassing and prospecting activity
• Personally contribute to revenue through fee earning (sales agreed, instructions, pipeline generation)
• Lead from the front by demonstrating best‑in‑class sales behaviours and standards
• Maintain expert, current knowledge of:
  • Local market conditions
  • Valuation strategy
  • Sales techniques and negotiation
• Provide hands‑on support to branches during:
  • Leadership gaps
  • Staffing shortages
  • Peak trading periods
• Ensure personal credibility as a practitioner, reinforcing leadership authority through action

Culture, Coaching & Capability Building

• Embed a coaching‑led culture that drives individual and team performance
• Conduct regular 1:1s, performance reviews, and development planning with Branch Managers
• Develop capability across the area in:
  • Listing generation
  • Conversion
  • Pipeline management
  • Customer experience
• Act as a mentor and role…