Digital Trade Specialist

Responsibilities

Responsible for managing the delivery of the e-commerce trading plan on  to deliver commercial growth (sales/profit)

• Responsible for delivering and managing the ecommerce trading plan on .com, working alongside the wider ecommerce (including performance marketing) and global brand teams to align all trading activity and ensure a consistent approach for the brand that is appropriate to drive online commercial performance.
• Responsible for optimising and maintaining the e-commerce sites, completing regular housekeeping checks, analysing the consumer journey, identifying cross-sell and other opportunities – implementing changes, enhancing the experience and maximising sales conversion.
• Work alongside the Data and Performance analyst to provide weekly data analysis of site performance, sharing cross-functionally within the business to recommend & manage actions that will optimise the e-commerce experience, driving an increase in conversion and sales revenue.
• Update websites based on agreed plans with Senior Trading Manager and Head of Ecommerce, working with front-end developers to implement banner updates, managing all onsite navigation and site rankings through Commerce Tools systems.
• Ensure that onsite and marketing plans are aligned so that all landing pages are fully optimised to drive the best consumer experience.
• Work with the E-commerce Merchandiser to agree on seasonal approaches/product focuses.
• Own the online product categorisation - ensure a smooth/logical journey to increase sales.
• Execute planned and ad hoc work as requested by the wider business as and when required e.g. Website Testing for monthly site Dev releases/customer care issues/operational updates.
• Manage and enable product recommendations, utilising the data insights to provide consumer feedback into the wider regional teams as well as optimise to maximise commercial performance.
• Provide feed in for editorial page briefs for both brand-directed and additional in-team content.

• e-commerce trading or digital merchandising
• Proven track record of driving online sales and conversion
• Experience managing onsite trading, campaigns, and product merchandising
• Strong understanding of trading KPIs (Conversion, AOV, UPT)
• Experience working cross-functionally (marketing, merchandising, operations)
• Ability to analyse data and turn insights into actions quickly

• Commercial mindset – understands what drives revenue and profit
• Strong attention to detail (site, product, pricing, content)
• Ability to prioritise and react quickly in a fast‑paced environment
• Good stakeholder management and communication
• Basic understanding of UX/customer journey optimisation

• Degree in Business, Marketing, E-commerce, or similar
• Experience with tools like:
• Google Analytics & Content Square

• Flexible working options
• Career development and progression opportunities
• Supportive and collaborative culture