Senior Omnichannel Lifecycle Marketing Manager

Senior Omnichannel Lifecycle Marketing Manager

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To reinvent an industry, you need to build the best team. At Formlabs, we bring groundbreaking professional 3D printers to the desktops of designers, engineers, researchers, and others worldwide. We're looking for a Omnichannel Lifecycle Marketing Manager to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.

As the Senior Omnichannel Lifecycle Marketing Manager
, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting‑edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value.

• Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey – from prospecting to loyal customer across web, email, and other channels.
• Design programs for key stages of the customer journey.
• Develop content and resources that empower customers to maximize the value of their Formlabs products – segmenting by different customer types, geos, etc. as needed.
• Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
• Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience and launches of new product.
• Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
• Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue.

• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company.
• Strong analytical or technical skills.
• Strong ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• A creative mindset with a passion for designing innovative customer campaigns.
• A deep understanding of customer needs and a passion for creating exceptional experiences.
• Strong bias for action and ability to execute quickly.
• Strong curiosity about our customer base, product, and technology.
• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Big Query), e‑commerce platforms (e.g., Shopify).
• Experience with AEO/SEO and technical optimization of website (including light web development).
• Experience with CRO (Conversion rate optimization) in B2B setting.

• Be part of an innovative company at the forefront of the 3D printing industry.
• Collaborate with a team of passionate, driven professionals in a fast‑paced environment.
• Enjoy a culture that values creativity, learning, and delivering excellence.

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full‑time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. The base pay range for this role is between $95,000 and $155,000, and your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

• Robust equity program to build future wealth through RSUs.
• Comprehensive healthcare coverage (Medical, Dental, Vision).
• Low‑cost fund options in our 401(k) and access to advisors.
• Generous paid parental leave (up to 16 weeks).
• Tenure‑based paid…