Demand Generation Somerville, Massachusetts

Somerville, Massachusetts, United States

We're quickly growing and super excited for you to join us!

Today, Topsort has 5 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, Sao Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that’s had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we’ve gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.

Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Top sorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole. Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future.

Joining us now, you'll work directly alongside our co-founders and founding members to bring on Retail Media 3.0. If you're looking to define your career as something greater than yourself, come scale with us.

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. It’s a sports team that’s hyper focused on winning, collaborative internally, and competitive externally - never the other way around.

We thrive on working in the open, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here – if it can be done today, we're all about getting it done today.

We’re looking for a Demand Generation who will take full, hands‑on ownership of building, optimizing, and executing our B2B growth strategy. Given Topsort’s growth phase, this is not a role focused purely on management or delegation. It is a Player‑Coach position where you are personally responsible for setting up campaigns, managing the entire Mar Tech stack, and demonstrating success through measurable pipeline generation.

You must be deeply comfortable designing and executing campaigns tailored to the complex Enterprise sales cycle typical of B2B platforms, partnering closely with our Product Marketing and Sales teams.

• Build the Funnel (Hands‑On): Personally design, implement, and manage all Inbound and Outbound campaigns required to source leads that convert into high‑quality Enterprise-level pipeline.
• Run Paid Media Campaigns: Directly execute and optimize high-impact, low-budget campaigns across Paid Social, PPC, and specialized industry channels, constantly testing new creative and copy.
• Mar Tech Operations Mastery: Be hands‑on in our Marketing Automation and CRM (e.g., Hub Spot/Salesforce) to build and maintain sophisticated nurture sequences, lead scoring models, and reliable lead‑to‑Sales hand‑off processes.
• ABM Implementation: Lead the implementation and execution of Account‑Based Marketing (ABM) strategies tailored to target the high‑value Retail Media and Marketplace accounts critical for Topsort.
• Content Activation: Work with Product Marketing to ensure our content is strategically utilized and distributed through demand channels for maximum conversion.
• GTM Partnership: Work in lockstep with the Product Marketing Manager to ensure all campaign messaging deeply reflects the value proposition of our infrastructure platform.
• Resourceful Optimization: Own the marketing budget, prioritizing investment based on proven ROI and demonstrating resourcefulness in scaling the engine efficiently.
• Data‑Driven Accountability: Establish and own the key performance indicators (KPIs) for the entire demand engine, focusing on Pipeline Quality and Revenue Attribution.
• Sales Enablement Integration: Implement processes and data exchange that directly…