Event Marketing Manager

At Smart Bear, we believe building great software starts with quality – and we’re helping our customers make that happen every day. Our solutions, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high‑quality software faster. Smart Bear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, Jet Blue, Fed Ex, and Microsoft.

• Drive Smart Bear’s presence at top‑tier industry events, creating unforgettable brand moments that fuel pipeline growth.
• Lead end‑to‑end strategy and execution for high‑impact trade shows and regional events that put Smart Bear in front of key buyers.
• Shape how Smart Bear shows up in the market by delivering polished, high‑energy, and ROI‑positive event experiences.

• Plan, coordinate, and execute a variety of events, including large trade shows, regional sales events, executive round tables, and internal company meetings.
• Collaborate with sales, product marketing, and demand generation teams to ensure event strategies align with GTM priorities and target ICPs.
• Manage event logistics, including venue selection, vendor coordination, booth design, shipping, and on‑site execution.
• Ensure the company’s brand is consistently represented across all events.
• Partner with creative teams to produce event materials such as signage, giveaways, presentations, and digital assets.
• Track event KPIs, measure ROI, and provide insights and recommendations to optimize future events.

• 2–4 years of experience planning and managing large trade shows and events (B2B SaaS experience a plus).
• Strong project management and organizational skills, with the ability to manage multiple events simultaneously.
• Knowledge of event technology platforms (e.g., Cvent, Splash, ON24) and CRM/marketing automation tools (e.g., Salesforce, Marketo).
• Excellent communication, negotiation, and vendor management skills.
• A data‑driven mindset with experience measuring event ROI and pipeline contribution.
• Ability to travel for events (20–30%).

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our Smart Bears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization – an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

• Our main goal at Smart Bear is to make our technology‑driven world a better place.
• Smart Bear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• Smart Bear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, Intelly
  
  X Digital Innovator and Built In Best Places to Work.

Smart Bear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws.

We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.

At Smart Bear, we believe transparency in pay is part of how we build trust—with our employees, candidates, and community. Our compensation philosophy is grounded in market competitiveness, internal equity, and rewarding impact.

We encourage candidates to view compensation as part of their total rewards experience s includes performance‑based bonuses for eligible roles, a generous benefits package that supports employees’ health and well‑being, and promotes work‑life balance through flexible time off and hybrid work options. You can build your career at Smart Bear through professional development opportunities, and an inclusive, collaborative culture where everyone can thrive.

Your Smart Bear total rewards compensation package includes base salary and may also include a performance bonus plan. The base salary range for this role is listed below. Actual compensation is determined based on several factors, including relevant experience, skills, internal equity, and geographic location.

Estimated Base Salary Range $88,000 — $102,000 USD