Senior Project Manager, Hemophilia Marketing US, Rare Blood Disorders

Job Title:

Senior Project Manager, Hemophilia Marketing US, Rare Blood Disorders

Location:

Cambridge, MAAbout the Job The Senior Product Manager, Patient Marketing
- Hemophilia Portfolio will be responsible for the tactical execution of patient and nurse-targeted marketing initiatives across Sanofi's US Hemophilia portfolio (Altuviiio, Eloctate, Alprolix, and Qfitlia). This role focuses on developing and managing key personal and non-personal branded and unbranded tactics to drive patient engagement, treatment adoption, and adherence. Reporting to the Head, Patient Marketing
- Hemophilia, this position will lead the execution of patient marketing strategies, content development, and cross-functional collaboration to support the success of the Hemophilia portfolio.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Sanofi Specialty Care has pioneered the development and delivery of transformative therapies for patients affected by debilitating diseases for over 30 years. We accomplish our goals through world-class research, collaboration with the global patient community, and with the compassion and commitment of our employees. Sanofi's Rare Blood Disorders franchise has a diverse and fast-growing portfolio, including established and launching products in hemophilia and other rare blood disorders.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi:

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.

Main Responsibilities Patient Marketing Program Execution Lead the development and execution of branded and unbranded patient marketing tactics across the Hemophilia portfolio

Manage content creation, design, approval process, training, and execution of patient and nurse-targeted collateral

Develop personalized content for various patient audiences and life stages across Hemophilia A and BLead content planning and editorial calendar development for patient channels

Ensure all materials meet patient needs, regulatory requirements, and brand messaging guidelines

Patient Engagement & Program Management Execute lifecycle marketing initiatives focused on life-stage transitions (sports, college, new job) as key engagement moments

Lead programs to reach non-engaged patients beyond existing chapter and camp engagements

Execute peer mentorship programs and patient empowerment initiatives

Lead nurse education programs that enable nurses to better educate and support Hemophilia patients

Manage PSS coordination on enrollment optimization and retention tactics

Cross-Functional Collaboration & Execution Collaborate with Global Hemophilia marketing team and cross-functional leaders to ensure alignment with US strategy

Partner closely with field teams to ensure execution of strategy, monitor performance, and uncover opportunities and issues

Work with Patient Services, Market Access, Sales, Medical, Legal, Regulatory, Business Ops, and agencies to achieve key milestones

Coordinate with Patient Advocacy organizations on community engagement and patient support programs

Performance Optimization & Budget Management Optimize strategies and tactics based on insights and learnings

Manage external vendor relationships and budgets to ensure effective execution of strategy and tactical plans

Track patient engagement metrics and program performance

Support achievement of revenue, market share, and budget targets

About you:

Basic Qualifications Bachelor's degree required

Minimum of 3+ years of experience in the biopharmaceutical, healthcare, biotech, or life sciences industry and/or within marketing, strategy, or project management

Strong attention to detail and ability to manage multiple priorities simultaneously

Preferred Qualifications MBAKnowledge of Legal and Regulatory landscape pertaining to…