Senior Product Manager, Dupixent DERM DTC

Job Title:

Senior Product Manager, Dupixent DERM DTC

Location:

Cambridge, MAThis role will play a pivotal role in shaping how patients discover, understand, and connect with Dupixent. This individual will lead the development and execution of multicultural marketing campaigns, disease state education initiatives, patient ambassador programs, and digital innovation strategies — all with the goal of empowering patients to take control of their health journey. This role sits at the intersection of science, storytelling, and strategy, requiring a marketer who is both analytically rigorous and deeply empathetic to the diverse patient communities we serve.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi:

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.

Main Responsibilities Multicultural Campaigns Lead the development and execution of culturally relevant, insight-driven marketing campaigns targeting multicultural patient populations

Partner with multicultural agencies and cross functional partners to evolve and manage overall strategy and tactics. Devise and execute all related promotional activity

Analyze multicultural market data and patient insights to identify unmet needs and opportunities for growth

Ensure all campaigns meet regulatory and medical/legal/regulatory (MLR) review standards

Disease State Awareness Campaign and Advocacy Develop and manage disease state education programs that increase awareness and understanding of atopic dermatitis and key related messages

Lead the creative evolution of Eczema Exposed and explore cost effective means to promote both the site via media and in partnership with advocacy partners. Ensure awareness and increased engagement of the ADCTCreate omnichannel educational content across digital, print, and experiential formats tailored to diverse patient audiences

Build and maintain relationships with advocacy groups like the NEA and partner in brand presence at annual conferences

Collaborate with medical affairs, patient advocacy, and external KOLs to ensure scientific accuracy and credibility. Coordinate cross-functional efforts to ensure alignment and maximize impact

Patient Ambassador Program Management Build and manage a robust patient ambassador program, identifying, onboarding, and supporting real patient voices to authentically share their Dupixent journeys

Develop and implement programs that amplify patient stories and experiences, including speaking engagements, testimonial videos, patient webinars and mentorship programs, etc.

Develop ambassador training materials, storytelling frameworks, and engagement toolkits

Oversee ambassador appearances at events, digital content creation, and community outreach activities

Ensure compliance with all legal, regulatory, and privacy requirements related to patient testimonials and ambassador activities

Digital Innovation Champion digital-first thinking across patient marketing initiatives, identifying emerging platforms, technologies, and engagement models

Working with partner agencies to explore new tools and pathways to increase speed to market and fail-fast content creation strategies

Stay ahead of digital health trends and bring forward-thinking recommendations to the broader marketing team…