Director of Sales and Marketing

1 day ago Be among the first 25 applicants

Company Description"Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  Do what you love, care for the world, dare to challenge the status quo! #BE LIMITLESS"

What Is In It For You

• Employee discounts on hotel rooms, dining, and spa experiences at Accor and Fairmont properties worldwide
• Flexible and competitive healthcare benefit plans designed to meet the unique needs of you and your family, starting the first of the month following 30 days of employment
• 401(k) plan with a 100% match on the first 4% of employee contributions, plus eligibility to participate in the hotel’s Executive Deferred Compensation Plan, potentially bringing the total employer match up to 5%
• Eligible to participate in Accor’s Senior Leadership Incentive Program
• Learning programs to promote growth and development unlocking your full potential
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference through our Corporate Social Responsibility activities

Job Description

Oversees the overall revenues of the entire property. Develops and executes the property Sales and Marketing plan, and is responsible for directing, coordinating, training, and supervising staff in all Sales, Marketing, Revenue Management, Event Services & Planning, Resort Reservations to maximize revenue and profits and to improve the hotel’s performance in the marketplace.

• Responsible for the leadership, development and implementation of short- and long-term strategies designed to positively impact all revenue streams. Focus on Rooms, Events, Food & Beverage, to include the Sonoma Golf Club and off property catering venues & Winery Partners. Achieve/exceed hotel revenue goals; increase market share performance.
• Create and produce hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with property leaders.
• Create strategic presentations for ownership and internal constituents to best discuss business decisions, business performance strategic plans and associated ROI of initiatives.
• Integrate performance needs of the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.
• Work in conjunction with Commercial Leadership and Brand e-Commerce teams to build and establish hotels B2B marketing, digital marketing, social media, public relations and communications channels. Provide guidance/direction to these teams assuring online hotel content is accurate and effective.
• Collaborate with Commercial Leaders to establish optimal business mix; review and validate revenue forecasts, develop strategies for different demand periods; review and approve retail and group pricing strategies.
• Develop, and manage departmental expense budget and forecasts.
• Train and monitor Group, Transient and Events contractual, legal and risk agreement practices.
• Leverage/maximize Sales and Events booking platforms, maintain all company policies and procedures associated with managing these systems.
• Manage Accelerate, including Goal Setting and the Fairmont Sales Incentive Program.
• Identify, recruit, develop and retain best in class Sales and Marketing professionals; while maintaining a person in the pocket for all key positions managed.
• Liaise with Fairmont Global Sales, regional support and brand teams to maximize the performance of the asset.
• Build strong partnerships with Ownership, Sonoma Golf Club, Sonoma County Tourism, Sonoma Valley Tourism Bureau, Vintners and Growers Associations, other key community groups & associations, influencers and 3rd party travel partners.
• Demonstrate a high level of engagement with customers from all market segments.
• Ensure sales manager travel to feeder markets and…