Associate Manager, Hospitality Marketing - North

Associate Manager, Hospitality Marketing - North|Landmark Vineyards# Associate Manager, Hospitality Marketing - North Landmark Vineyards | Sonoma, CA | Brand marketing | Associate | Full-time | Job e
* Email## Company Description Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries —
** JUSTIN Vineyards & Winery**,
** Lewis Cellars**, and
** Landmark Vineyards** — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

From JUSTIN’s Bordeaux-style blends in Paso Robles, to Lewis Cellars’ award-winning Cabernet Sauvignon in Napa Valley, to Landmark’s expressive Sonoma Coast Chardonnay and Pinot Noir — our portfolio showcases the best of California’s wine growing regions. As part of The Wonderful Company — a Fortune Top 100 Place to Work and PEOPLE’s #1 Company That Cares — we’re committed to making a difference for our people, our planet, and our customers.

The
** Associate Manager, Hospitality Marketing
** will play a leading role in executing consumer marketing initiatives on site at our three tasting room properties in Sonoma & Healdsburg (Landmark) and Napa (Lewis). This role will work cross-functionally with brand marketing and wider DTC teams to plan, develop, and produce all on-site merchandise, marketing collateral, capture content and execute event marketing campaigns.
** Location & Travel:
** This position will be based at either Landmark Vineyards in Sonoma, CA, or Lewis Cellars in Napa, CA, and requires up to 50% travel on a biweekly basis to our other properties in Paso Robles and Los Angeles.##

Job Description
** Event Planning & Execution
*** Lead development of annual on-property events calendar in collaboration with brand and wider DTC teams.
* Strategize and plan event and promotional on-property offerings that will help achieve both DTC sales and larger brand goals (e.g., club retention, off-peak traffic, new consumer acquisition).
* Attend marquee on-property events to capture content to be used on social and other channels.
** Marketing & Creative Oversight
*** Provide key details for and perform creative review of all hospitality marketing agency briefs (email, social, search, direct mail, website, etc.).
* Ensure all technical details by promotion are accurately reflected across all marketing touchpoints.
** Content Creation & Social Media
*** Capture organic, ongoing social content across the five properties.
* Partner with brand and agency teams to build weekly content calendar.
* Identify and prepare key experiences to feature.
** Merchandise Development & Sales
*** Partner with Brand team to plan, develop and produce on-site merchandise for sale across five properties.
* Collaborate with ecommerce team for online sales or giveaways of select merchandise.
* Monitor sales performance, identify top-performing items, opportunities for enhancements, and reorder needs.
** Collateral & Brand Standards
*** Partner with Brand team to develop and update on-site printed collateral (menus, tasting guides, posters, etc.).
* Ensure brand standards are met and maintained at all consumer touchpoints.
** Partnerships & Experiential Marketing
*** Identify and develop local partnerships to drive unique offerings and experiences on property.
* Partner with brand and DTC teams to activate partnerships in the tasting room and online.## Qualifications The ideal candidate for this role is someone who has a strong working knowledge within the Wine industry and is passionate about growing brands and developing partnerships to drive offerings and experiences on property.
** What You’ll Bring
*** BA in marketing, communications, hospitality, or related field preferred.
* 3-5 years of direct-to-consumer or hospitality marketing experience required.  + Experience working with wine & spirits or other high-end hospitality environments highly preferred.
* Strategic and creative thinker, ability to manage day-to-day implementation and ongoing optimization of marketing objectives.
* Excellent communication skills and cross-functional project management.…