Associate Manager, Hospitality Marketing - North

Associate Manager, Hospitality Marketing – North

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries – JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards – under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences. As part of The Wonderful Company – a Fortune Top 100 Place to Work and PEOPLE’s #1 Company That Cares – we’re committed to making a difference for our people, our planet, and our customers.

This position will be based at either Landmark Vineyards in Sonoma, CA, or Lewis Cellars in Napa, CA, and requires up to 50% travel on a biweekly basis to our other properties in Paso Robles and Los Angeles.

• Lead development of annual on-property events calendar in collaboration with brand and wider DTC teams.
• Strategize and plan event and promotional on-property offerings that will help achieve both DTC sales and larger brand goals (e.g., club retention, off-peak traffic, new consumer acquisition).
• Attend marquee on-property events to capture content to be used on social and other channels.

• Provide key details for and perform creative review of all hospitality marketing agency briefs (email, social, search, direct mail, website, etc.).
• Ensure all technical details by promotion are accurately reflected across all marketing touchpoints.

• Capture organic, ongoing social content across the five properties.
• Partner with brand and agency teams to build weekly content calendar.
• Identify and prepare key experiences to feature.

• Partner with Brand team to plan, develop and produce on-site merchandise for sale across five properties.
• Collaborate with ecommerce team for online sales or giveaways of select merchandise.
• Monitor sales performance, identify top-performing items, opportunities for enhancements, and reorder needs.

• Partner with Brand team to develop and update on-site printed collateral (menus, tasting guides, posters, etc.).
• Ensure brand standards are met and maintained at all consumer touchpoints.

• Identify and develop local partnerships to drive unique offerings and experiences on property.
• Partner with brand and DTC teams to activate partnerships in the tasting room and online.

The ideal candidate for this role is someone who has a strong working knowledge within the Wine industry and is passionate about growing brands and developing partnerships to drive offerings and experiences on property.

• BA in marketing, communications, hospitality, or related field preferred.
• 3-5 years of direct-to-consumer or hospitality marketing experience required.
• Experience working with wine & spirits or other high-end hospitality environments highly preferred.
• Strategic and creative thinker, ability to manage day-to-day implementation and ongoing optimization of marketing objectives.
• Excellent communication skills and cross-functional project management. Experience working with creative agencies a plus.
• Solid understanding of visual merchandising, social media, and the digital landscape.
• Experience and basic skill set in Photoshop, InDesign, or another creative suite.
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment.
• Strong Excel and MS PowerPoint skills preferred.

This role is a key driver of Wonderful Wines' growth and brand strength. Through strong internal and external partnerships and disciplined execution, you’ll help position our properties as the preferred choice.

Outstanding performance in this role opens the door to broader leadership roles across the organization. You’ll play a critical role in leading and executing consumer and marketing initiatives driving growth for the business.

$85,000 - $100,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.