Marketing Specialist

Direct message the job poster from Vode Lighting LLC

We are a lighting product manufacturer located in Sonoma, CA, looking for a creative marketing candidate, well-versed in product launches, trade shows, social media, and events.

This role is critical in supporting the company’s marketing initiatives and strategic direction, boosting brand awareness, and supporting our clients and industry Agents. The Marketing Specialist will collaborate with cross-functional teams to develop and execute innovative marketing campaigns that align with company goals and values.

Key responsibilities include executing and tracking marketing programs (events, social media, content marketing), creating engaging marketing collateral, supporting product launch strategies, managing vendor relationships, assisting with trade shows, updating website change sand producing marketing presentations. This role contributes to the overall success of our marketing and branding efforts.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience in lighting, architecture and design, or manufacturing.
• Familiarity with B2B marketing strategies and longer sales cycles
• Experience supporting product marketing or product launch campaigns
• Proficiency with Adobe Creative Suite (Illustrator, InDesign, Photoshop) or similar tools
• Experience with marketing automation platforms
• Understanding of marketing metrics, SEO best practices, and basic keyword research
• Experience planning/coordinating trade shows, webinars, or industry events
• Strong analytical skills, including Google Analytics, CRM dashboards, or reporting tools
• Ability to manage multiple projects in a fast-paced environment
• Strong attention to detail with a proactive, solution-oriented mindset

Skills

• Intrinsically motivated self-starter
• Excellent communication and interpersonal skills
• Creative thinking and problem-solving
• Strong organizational, negotiation, and multitasking abilities
• Ability to remain calm under pressure while maintaining a customer-service focus

Internal and External Relationships

Internal:
Vode/LMPG partners and administration; teams involved in product development, including marketing, product management, engineering, and design; sales and customer service; operations and business systems.

External:
Vode market partners, including sales agencies, lighting designers, architects, and specifiers; vendors and consultants; service, support, and implementation teams.

Key Responsibilities

• Execute marketing initiatives across events, social media, and content marketing programs
• Coordinate marketing events: logistics, registrations, vendor coordination, itineraries, and giveaways
• Assist on-site with hosting and coordination during factory visits
• Support email marketing campaigns, including scheduling, testing, and customer database management
• Develop and maintain social media and public relations efforts
• Manage multiple projects to ensure timely delivery and adherence to deadlines
• Participate in brainstorming sessions and contribute creative ideas
• Provide input on design strategies to improve project quality
• Stay current with marketing and design trends, tools, and technology
• Evaluate and monitor campaign performance; analyze key metrics and create reports
• Manage vendor relationships for high-quality and timely execution of marketing programs
• Produce and edit creative marketing presentations and collateral, and internal presentations
• Maintain social media, newsletter, blog platforms, and database systems
• Provide client support and coordination for customers
• Conduct surveys and perform marketing analysis to understand customer needs
• Manage marketing inventory and file organization systems
• Support sales staff with training, trade shows, online seminars, etc.
• Collaborate on creative product launch strategies
• Work with LMPG Web Services and the internal Marketing team to manage the  XMS content platform; develop and launch web pages as needed

Physical Requirements

The role requires the ability to stand, walk, sit, talk, and hear regularly. Occasional lifting of up to 25 pounds, crouching, stooping, and reaching may be required. Specific vision abilities include…