Wine Sales Representative

Own Rooted Hospitality | Sonoma County, CA

Own Rooted Hospitality is a wine consulting company dedicated to supporting family‑owned wineries and women‑led producers across California. Founded by Advanced Sommelier and 2023 Vine Pair Sommelier of the Year Alex Sarovich, we specialize in authentic storytelling, relationship‑driven sales, and connecting exceptional small‑production wines with the right buyers.

We’re seeking a part‑time Sales Representative to help grow our portfolio of family‑owned wineries in California. This role focuses on building and maintaining relationships with on‑premise accounts (restaurants, wine bars, hotels) and select off‑premise retail partners. You'll represent wineries including SEPPI, Dancing Wines, Desforges Vineyards, and Merriam Vineyards.

This is a relationship‑first sales role—not transactional. We’re looking for someone who values authentic connections, believes in the stories behind the wines, and is committed to supporting small producers.

• Develop and maintain relationships with on‑premise accounts (restaurants, wine bars, hotels) and retail partners throughout California
• Conduct wine tastings and presentations for buyers, sommeliers, and beverage directors
• Manage sales pipeline and follow‑up with existing and prospective accounts
• Coordinate sample deliveries and organize tasting appointments
• Communicate regularly with OWH team on account activity, orders, and market trends
• Attend industry events, trade tastings, and networking opportunities as needed
• Provide market feedback to winery partners to inform production and marketing strategies
• Maintain accurate records in CRM system

• 2+ years of wine sales experience in California market (on‑premise preferred)
• Established relationships with buyers, sommeliers, or beverage directors
• Strong knowledge of California wine regions, particularly Sonoma County
• Excellent communication and relationship‑building skills
• Self‑motivated with ability to work independently
• Reliable transportation and valid driver’s license
• Familiarity with wine distribution and three‑tier system

Preferred:

• WSET Level 2 or higher, Certified Sommelier, or equivalent wine education
• Experience representing small, family‑owned wineries
• Existing book of business or active accounts
• Passion for sustainable and organic viticulture

• Hourly Rate: $30–$40/hr (based on experience)
• Commission:
  Competitive commission structure on all sales
• Flexibility:
  Part‑time hours (15–25 hrs/week), flexible schedule
• Perks:
  Wine samples, industry event access, professional development opportunities
• Culture:
  Dog‑friendly, collaborative, supportive team environment

This is a California‑based position. Ideal candidate is located in Northern California (Sonoma, Napa, SF Bay Area) but will consider candidates in other California markets with strong on‑premise networks.

Please send resume and brief cover letter to [email] with subject line “Sales Rep – [Your Name]”.

In your cover letter, please include:

• Why you’re interested in representing family‑owned wineries
• Overview of your current relationships/book of business (if applicable)
• Your approach to relationship‑driven sales

Own Rooted Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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