VP, Therapeutic Area and Market Insights

Position Summary

Position Title

VP, Therapeutic Area and Market Insights

Nationwide, US

The Vice President of Therapeutic Area & Market Insights serves as the strategic intelligence engine for Specialty Networks Solutions (SNS), ensuring the organization remains data-driven, market-informed, and therapeutically focused. This leader integrates real-world evidence, market analytics, and emerging science to guide SNS’s expansion within existing therapeutic areas and entry into new ones. By converting insights into actionable strategies, the VP shapes product roadmaps, informs go-to-market plans, and drives commercial success.

This role bridges strategy, market research, and product development—anticipating market shifts and aligning SNS’s capabilities with evolving provider, payer, and pharma needs. Through leadership of a cross-functional insights team and collaboration with key executives, the VP ensures that therapeutic foresight translates into measurable business outcomes, positioning SNS at the forefront of specialty care innovation.

• Lead continuous capture and synthesis of market, competitive, and scientific insights across all key therapeutic areas.
• Maintain a dynamic view of pharma and biotech pipelines, M&A activity, and emerging scientific trends impacting provider networks and payer strategies.
• Leverage real-world data (RWD) and commercial analytics to inform business development, sales targeting, and product roadmap prioritization.
• Partner with Product Owners, Sales, and Strategy teams to ensure all functions are equipped with data-backed perspectives on market trends, customer needs, and therapeutic evolution.
• Produce actionable deliverables such as TA landscape reports, competitor benchmarking dashboards, and quarterly leadership strategy briefs.

• Define and execute the growth roadmap for new TAs, identifying where SNS’s data assets, provider networks, and digital platforms deliver differentiated value.
• Develop TA-specific value propositions integrating data, analytics, and partnership insights to support go-to-market strategies.
• Collaborate with Product, Sales, and Partnerships leaders to validate new TA opportunities, leveraging external partnerships (e.g., Tempus, Myriad, CVS, Caris).
• Drive cross-functional alignment to synchronize marketing, sales, provider engagement, and data product teams around each TA’s strategic priorities.
• Pilot and scale new TA entries, starting with oncology as a foundational model and expanding to adjacent areas based on insight-driven readiness.

• Build and mentor a cross-functional insights team, including specialists in market intelligence, TA analytics, and strategic planning.
• Foster a culture of evidence-based decision-making across SNS—ensuring insights drive resource allocation, investment, and prioritization.
• Institutionalize processes for knowledge management, ensuring market insights and TA intelligence are accessible across teams.
• Partner with CPO and Sales leadership to ensure insights translate into measurable business outcomes (e.g., new TA revenue, engagement, product adoption).

• 15 years in life sciences, healthcare analytics, or biopharma strategy, ideally with exposure to RWE, market access, or therapeutic development.
• Deep understanding of the specialty care ecosystem, including pharma commercialization, provider networks, and payer dynamics.
• Market insight synthesis and storytelling.
• TA pipeline analysis and competitive landscaping.
• Data-driven decision-making and trend forecasting.
• Executive communication and cross-functional leadership.
• Curious, analytical, and commercially savvy—able to connect market intelligence to business opportunity.
• Demonstration of Key Opinion Leadership is preferred.
• Ability to travel as needed (up to 30%).

• Number of new TA entries launched and adoption rates achieved within 12–24 months.
• Market share growth and pipeline alignment with top 20 pharma and biotech partners.
• Impact of insights on product strategy and GTM efficiency…