Marketing Technologist

Location:

Columbia, SC (On-site)

Job Type: Full-Time

Are you a tech-savvy marketing professional who loves bridging the gap between cutting-edge technology and business strategy? Our client is actively seeking an energetic and detail-oriented Marketing Technologist to join their dynamic Marketing & Business Development team.

In this role, you will serve as the engine behind their digital marketing initiatives—managing their CRM, executing multi-channel email campaigns, driving website optimization, and leveraging analytics to power strategic decision-making. If you thrive in a fast-paced environment, love problem-solving, and enjoy helping others leverage technology, this is the PERFECT opportunity to make a measurable impact.

• CRM & Data Management:
  Maintain data integrity, build custom dashboards, run audits, and generate intelligence reports to track key client relationships and marketing touchpoints.
• Email Marketing & Digital Campaigns:
  Design, schedule, and launch client alerts and email campaigns; manage audience segmentation and distribution lists; and analyze key engagement metrics (opens, clicks, conversions).
• Website & Content Management:
  Maintain and update firm website and intranet content, post blogs and news announcements, monitor settings/permissions, and test new digital features.
• Analytics & Reporting:
  Track performance across social media, web, and email channels; deliver actionable data reports to the Marketing Director to shape future strategy.
• Tech Stack Optimization & Support:
  Act as the main point of contact for marketing tech platforms, liaise with third-party vendors, troubleshoot technical issues, and partner with IT.
• Virtual Events & Webinars:
  Manage end-to-end technical execution for firm webinars, including registration builds, platform setup, and post-event analytics.
• Training & User Enablement:
  Create user-friendly reference guides and provide responsive, hands-on tech support and training to attorneys and staff.

• Experience:
  
  2+ years of hands-on experience with marketing technology, ideally within professional services or a legal environment.
• CRM Savvy:
  Hands-on experience with systems like Intapp Deal Cloud, Inter Action, Salesforce, or similar platforms.
• Email Automation:
  Familiarity with campaign tools such as Vuture, Dispatch, Constant Contact, or similar automation platforms.
• Technical Aptitude:
  Strong proficiency in Microsoft 365 (SharePoint experience is a big plus) and comfort with data reporting/analytics tools.
• Event Tech:
  Prior experience supporting webinars or virtual event platforms.
• Skills & Mindset:
  Exceptional attention to detail, strong multi-tasking abilities, and a knack for explaining technical concepts to non-technical team members.
• Education:
  
  Bachelor’s degree preferred, or equivalent practical experience.