Marketing Manager

Overview

Crosby Land Company is a premier land brokerage and management firm specializing in the sale and stewardship of investment-grade land across the Southeast. We are seeking a dynamic and detail-oriented Marketing Manager to lead our marketing strategy and ensure our brand remains at the forefront of the land brokerage industry.

The ideal candidate is creative, organized, and data-driven, with a passion for the outdoors and a proven ability to create and manage high-impact marketing campaigns across digital and print platforms.

Brand & Strategy

• Develop and implement a comprehensive marketing strategy that supports company growth and reinforces Crosby Land Company’s reputation as a trusted land brokerage.
• Streamline marketing materials and campaigns to ensure a consistent, concise, and compelling brand message across all platforms.
• Research and establish partnerships with key industry groups and affiliates to expand brand visibility and market reach.

Digital Marketing & Online Presence

• Oversee website design, content updates, SEO development, and analytics tracking, ensuring an engaging and optimized user experience.
• Plan, create, and manage advertising campaigns across social media platforms (Facebook, Instagram, Linked In, You Tube) and Google Ads, leveraging both paid and organic strategies to drive leads and listings.
• Monitor and respond to audience engagement across all social platforms to foster strong relationships and grow the online community.
• Track leads and campaign performance to measure ROI and adjust strategies for maximum impact.

Creative Content & Design

• Edit and enhance property images and videos for use across marketing channels.
• Design professional marketing materials, including brochures, flyers, agent collateral (for sale signs, business cards, hats, folders, pamphlets), and trade show displays for high-profile events such as SEWE.
• Produce monthly e-newsletters and email blasts to highlight listings, company news, and conservation achievements.

Client & Agent Support

• Create detailed Marketing Overviews for clients, summarizing campaign reach and performance across social, print, and digital advertising.
• Coordinate with agents to ensure the timely delivery of marketing materials and provide strategic support for individual property promotions.
• Maintain up-to-date partner website listings and online advertising to ensure accuracy and brand consistency.

• Bachelor’s degree in Marketing, Communications, or a related field
• 3+ years of marketing experience, preferably in real estate, land brokerage, or related industries.
• Strong skills in digital marketing, including SEO, analytics, email campaigns, and paid social advertising.
• Proficiency in design and editing tools (Adobe Creative Suite, Canva, or similar).
• Excellent organizational, communication, and project management abilities.
• An appreciation for outdoor lifestyles, land stewardship, or real estate is a plus.