Marketing Manager

Interested candidates should first watch this video

Then, submit their resume, cover letter, and portfolio of marketing work (including Hub Spot experience) to  Please include "Marketing Manager Application" in the subject line.

About the Role

Linta Roofing is looking for a strategic, data-driven Marketing Manager who thrives on measurable growth, team leadership, and Hub Spot mastery. This role is not about running isolated marketing campaigns—it is about driving trust, leads, and revenue growth through content marketing, paid media, SEO, lead nurturing, and conversion optimization.

We prioritize educating homeowners, delivering radical transparency, and creating trust-driven marketing. The Marketing Manager will be responsible for leading the marketing strategy, overseeing the marketing team, managing Hub Spot as both a CRM and CMS, and ensuring all initiatives drive business growth.

This is an in-person role based in Little River, SC, though flexible scheduling is available.

Key Responsibilities Strategic Leadership & Growth

• Develop and own the company’s marketing strategy in alignment with revenue and growth goals
• Ensure all marketing efforts reflect inbound marketing philosophies
• Lead weekly marketing planning and reporting meetings, ensuring accountability for goals and results
• Track marketing KPIs, identifying areas for continuous improvement and increased ROI
• Directly manage and mentor the Content Manager (written content) and Videographer (video content)
• Set and track goals for content production (blogs, videos, web pages) to drive engagement and conversions
• Provide coaching, strategic direction, and performance feedback to ensure team effectiveness

Hub Spot Ownership & Optimization

• Serve as Hub Spot Marketing Hub admin and power user for lead nurturing, automation, and analytics
• Build and optimize workflows, lead nurturing paths, lifecycle stages, and reporting dashboards
• Analyze contact behavior, engagement trends, and campaign performance to refine strategy

Paid Media & External Advertising Management

• Manage Google Ads, Facebook/Meta, Linked In, and other digital ad campaigns to optimize lead acquisition
• Oversee TV, radio, and other media buys, ensuring efficient spending and performance tracking
• Track ROI and attribution of all paid campaigns, adjusting strategies based on data insights

Website Optimization & Conversion Growth

• Oversee website messaging, layout, and content optimization to improve conversion rates
• Conduct A/B testing, heat mapping, and user behavior analysis to refine web pages and funnels
• Ensure the marketing team drives constant growth in website sessions while maintaining a healthy session-to-contact rate

Lead Nurturing & Customer Journey Optimization

• Implement and maintain post-conversion lead nurturing campaigns to move prospects through the sales funnel
• Leverage Hub Spot automation to optimize customer interactions and increase close rates
• Work closely with the sales team to align marketing strategies with real-world sales performance

Analytics & Reporting

• Own all marketing analytics across content, video, website, and paid channels
• Provide clear, actionable insights to leadership, ensuring marketing efforts align with business goals
• Track and optimize marketing spend and budget allocation based on performance data

Who You Are

• A confident marketing strategist with a proven ability to lead a team and drive business growth
• A Hub Spot power user, experienced in campaign management, automation, reporting, and website optimization
• An analytical thinker who uses data to guide decisions without stalling momentum
• Aligned with an inbound marketing approach—content-first, trust-driven marketing
• Experienced in managing paid media campaigns and tracking ad performance

Must-Have Experience

• 5+ years in a marketing strategy or manager-level role
• Daily, hands-on use of Hub Spot Marketing Hub (CRM, CMS, automation, analytics)
• Experience managing a content-driven marketing team (writers, videographers, or similar)
• Strong understanding of SEO, content strategy, and conversion rate optimization
• Experience managing paid media strategy and tracking ROI of digital and traditional advertising
• Proven success leading…