Sales Manager

Overview

Sales Manager role d and develop a territorial sales team of employees and independent contractors to achieve revenue and growth objectives.

• Directly manage and coach 10-15 sales representatives (mix of employees and independent contractors)
• Conduct regular one-on-one coaching sessions and reviews
• Develop individual improvement plans and career development strategies
• Recruit, interview, and onboard new sales representatives in the territory
• Implement sales training programs to ensure team competency
• Foster a collaborative team environment and cross-selling opportunities
• Establish and monitor individual and team performance metrics and KPIs
• Conduct monthly, quarterly, and annual performance evaluations
• Implement accountability measures and corrective action plans when necessary
• Track and analyze sales activity, pipeline development, and conversion rates
• Ensure consistent application of sales methodologies and processes
• Manage territory budgets and resource allocation
• Analyze market potential and develop territory expansion strategies
• Identify and pursue new market opportunities and customer segments
• Monitor competitive activity and develop appropriate response strategies
• Optimize territory coverage and representative assignments
• Establish relationships with key industry partners and stakeholders
• Support marketing initiatives and lead generation activities
• Utilize CRM systems for territory management, reporting, and analytics
• Ensure accurate forecasting and pipeline management across the team
• Coordinate with operations teams for smooth auction execution
• Maintain compliance with company policies and industry regulations
• Provide regular reporting to the General Manager on territory performance
• Support cross-divisional collaboration and communication
• Maintain relationships with key accounts and strategic customers
• Resolve escalated customer issues and concerns
• Ensure high levels of customer satisfaction and retention
• Support team members in complex sales situations and negotiations
• Represent the company at industry events and customer meetings

• Education:
  
  Bachelor’s degree in Business, Agriculture, Marketing, or a related field (preferred); equivalent experience with demonstrated results accepted
• Experience:
  
  3-10 years of successful sales management, with a minimum of 5 years of individual sales experience prior to management; proven track record of achieving sales targets and developing team members; experience managing both employees and independent contractors; proficiency with CRM systems and sales analytics tools
• Industry Experience (Preferred):
  Agricultural equipment, commodities, or farm services background; industrial sales experience (construction equipment, heavy machinery); auction, equipment, or real estate sales experience; experience serving rural and agricultural communities
• Technical
  
  Skills:
  
  Proficiency with CRM systems (Hub Spot preferred); knowledge of sales analytics and reporting tools; strong computer skills including Microsoft Office; experience with sales forecasting and territory management; familiarity with digital marketing and lead generation
• Leadership
  
  Competencies:
  
  Strong coaching and development abilities; excellent communication and interpersonal skills; ability to and influence team members; problem-solving and conflict resolution skills; time management and organizational abilities; cultural sensitivity and emotional intelligence

• Health, Dental, Vision coverage
• 401k with company match
• Paid time off, personal days, and paid holidays
• Wellness reimbursement programs